I read this morning on AdAge that advertisers are going to begin using store windows for ads. Why? Well, two reasons. First, advertisers are looking for new ways to reach consumers, specifically in large cities with heavy foot traffic. Second, store owners and building owners are hip to it because it has created a new stream of revenue. The end game here is to engage consumers in a new way. New technology makes this possible as window advertisements can be three dimensional and interactive.
Hmmm, new technology that makes new advertising tactics possible. Sounds a lot like WrapMail. Which, if you have not been reading this blog daily, is a software-for-service product that “wraps” every external email from every employee with an interactive letterhead that is linked back to your website. Our technology enables companies to advertise their products and services within their daily everyday emails to prospects and customers. OK, so we match up on reason #1 above – a new way to reach and engage customers/prospects. Regarding the second reason listed above, our customers could sell advertising space in their Wraps much like store owners selling space on their windows. Given the right scenario of course. Take the Dallas Mavericks for instance, they could sell space in their Wraps to many of the team sponsors which would create a new source of revenue. Do you think P&G would pay handsomely to “sponsor” every external email that is sent from every Wal-Mart employee? I do.
New way to engage consumers. Check. New way to generate revenue. Check. Why isn’t WrapMail in AdAge?
Dave Kustin – EVP Marketing, WrapMail
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