Published July 29, 2008
Well, everything. My personal belief is that a name and identity should accurately position the company in the minds of consumers as it relates to the specific line of business that that company operates in. Now, I am not saying that every corporate name should be literal and descriptive in nature, often, names develop meaning over time. 10 years ago no one knew what a “Google” was, but today everyone knows that Google means “search.” As a baseline though, I think names should be easy to remember and easy to spell.
Cuil (pronounced Cool), a new search engine that is supposed to be a Google killer (it won’t) launched this week with the aforementioned name. When I see the name I want to pronounce it quill. Xobni, which is inbox spelled backwards, launched last year and has an equally unique name. I believe it’s pronounced Zobni, but I’m not really sure. I find both names to be frustrating on some level and right off the bat makes it difficult for them to stick in my mind. Their challenge, from a branding perspective, will be to make their nonsensical names mean something. Cuil cannot mean search, Google has already laid claim to that. Xobni is in the business of allowing users to better organize their inbox. Can they own that? It looks like they might. They turned down an offer earlier this year from Microsoft, but will their name be a hindrence down the road as they try to plant themselves in the minds of consumers? It might.
Here is the part where I try to bring the post back to us. WrapMail, I think, has a great name (no, I didn’t create it). Simple, descriptive, memorable, the ability to be used as a verb (‘wrap it’) and most importantly, first to market. Those factors will in part ensure our success. Along with the simple fact that our product provides measurable results. Wrap it up!
Dave Kustin – CMO, WrapMail
Published July 24, 2008
As many of you know, WrapMail has come out of “development” and is in aggressive growth mode. As such, there are a lot of exciting things going on with us on a daily basis. Here’s a quick snapshot of some things happening this week and next….sorry for being vague on some of the names.
- exploratory discussion with Sojern
- marketing partnership discussion with a large hosting company
- call with two investment firms
- meeting with major entertainment venue
- calls with various sports and entertainment venues
Surely this list will grow as there are new developments everyday here at WrapMail. Stay tuned…
Dave Kustin – CMO, WrapMail
NO – a picture is NOT SPAM by itself. If somebody sends you a picture why would that be SPAM? SPAM is emails from people you do not know and typically either come from an impersonator or a “do-not-reply” email address.
Impersonation we can solve with sender verification such as SPF.
“Do-not-reply” is an oxymoron – why do you send me correspondence i cannot reply to – monologues are for soap boxes.
If an email from a friend goes to SPAM because it had a picture embedded the there’s something wrong with the filter.
When can we get to the day when WE decide what’s SPAM and what’s not – why do we have all these robotic filters making up our minds for us based upon such faulty logic?