Corporations and individuals around the world are publishing blogs for a many reasons, not the least of which is that people will read them. We, at WrapMail, write and maintain our blog so it will be read. Plain and simple. Other reasons may include: positioning yourself as an expert in your field, staying in touch with your customers and prospects, and finally, releasing current news, happenings, etc…And the very nature of blogs make it easy to do all of the above quickly. So, it should be of the utmost importance to drive readership, lest why go through the effort.
A simple way to increase traffic is to institute WrapMail. Yes, it sounds counter intuitive to implement an email marketing product for your everyday email to increase blog readership but it’s true. Our statistics show that website traffic increases by roughly 10% when our clients use our system. Which means, if a client were to feature their corporate blog in their Wrap (like we do – see above), then readership will increase. Wrap it up!
Dave Kustin – EVP Marketing, WrapMail