We have written about the potential power of WrapMail in the effort to find missing children and have even garnered some press in the process. As a quick summary, we feature an Amber Alert as an RSS feed in all emails, sent by our employees, from the Center for Missing and Exploited Children. We also make this feature available for all of our clients.
Our belief is that the same premise could be applied to catching “bad guys.” There are millions of people working in law enforcement around the country which equates to hundreds of thousands of external emails being sent on a daily basis. These emails could feature an RSS feed and/or a picture of wanted persons. This could be done on a national and/or local level. In other words, say there is a person wanted for rape in Broward County, the 6,300 employees of the Broward Sheriff’s office would be able to have the ‘bad guy’ featured in their Wrap. If each employee sent just one external email in a day, that would mean 6,300 new people would be informed and could help in the search. I think the odds of finding this person would increase exponentially. These pictures could have embedded hyperlinks that lead to pages with more details (such as more pictures, last seen, clothes worn, last seen with etc). We could even hook up with America’s Most Wanted and feed their data into millions of emails.
There are millions of emails sent every day, one-on-one emails from law enforcement, every one of them could be looking for ‘the bad guys.’ The bottom line is that these emails are sent every day anyway – why not use them for something good? We offer our solution for free to approved organizations as they, like everyone else, send external emails every day.
Dave Kustin – CMO, WrapMail
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