Many companies move to having their emails hosted by Google in Google Apps for Business. This way users get access to all the features of Google Apps and the ease of the gmail interface. Setting up a free WrapMail account could not be easier, simply go to the website and click on “Sign Me Up for FREE” and then create your wrap in the WrapMaker found in your WrapMail Dashboard. WrapMail even offers to make your first custom wrap for free based on your website! Then, when your wrap has been made it is very simple to get started; just log into your Google Business Apps account and go to “Service Settings”, click on “email” and enter in WrapMail’s server in the “Outbound Gateway” box and send emails. They will all arrive in the wrap you chose so recipients see your images and can click on these to go to various parts of your website. WrapMail even reports clicks right back to your inbox! WrapMail is also compatible with Google Analytics so you can track the effectiveness of your emails also there.
Archive for the 'Web Traffic' Category
Tags: direct selling, email marketing, email software, independent reps, mlm, multi level marketing, network marketing, sales
We are pleased to announce the official launch of WrapMail Lite for independent consultants in multilevel marketing companies. Independent consultants now have access to the same powerful email marketing software that WrapMail Pro clients use. After signing up for the web-based system, reps will choose their affiliation or network marketing group by selecting a professionally designed wrap which they can customize with their picture, personal web site link & contact info, then, they can send emails and track their activity.
Currently, there are more than 30 companies that reps can choose wraps from with plans to have more than 100 multilevel marketing companies in the system by the end of January. Some of the current companies include: Amway, Arbonne International, Shop to Earn, Avon, Mary Kay, Monavie, Pampered Chef, Herbalife, and Your Travel Biz. The cost for the service is $4.95 per month or $49.95 for the year. Here’s the full list of currently available groups to choose from:
Southern Living at Home
Warranties for Less
The Wrap can be linked back to the sender’s unique web site, blog, or the corporate site. When the Wrap is clicked, the system will report who is clicking on the sender’s Wrap and when. With an estimated 15 million people in the U.S. involved in network marketing and more than 68 million worldwide, we thought this was a natural product for us to launch. Additionally, given the current economic conditions, we expect the activity in MLMs to increase and WrapMail Lite is a very inexpensive tool for independent reps to use to grow their business.
Wrap it up and stay tuned for more updates!
Dave Kustin – CMO, WrapMail
Tags: advertising, analytics, branding, business, email, goog, google, Marketing, online
WrapMail offers full reporting as far as what recipients are clicking on what element of a wrap (a wrap is the html surrounding the text that is delivered via a server so clients do not need to install software on any desktop or cell phone).
In addition to the reporting offered through WrapMail’s control panel clients can also find WrapMail’s unique links (that all start with t0.wrapmail if shared solution) in the referrer list when they check their website statistics using any statistics tool including Google Analytics.
Statistics will show how many new visitors were driven to the clients website directly from a sent email. For those who are not WrapMail clients these statistics are not available/possible.
We all send emails every day, why not use them to promote our own business?
Tags: advertising, branding, email marketing, new ideas, online ads, WrapMail
And so it begins….WrapMail is moving forward with Broward College to seek approval to have sponsorships appear in all outgoing student emails. So far, approved brands include: Apple, Dell, Coke & HP. An official start date has yet to be determined. Potentially, what this means is, every time a student sends an email using their Broward College email address, it will be wrapped with a Broward College approved Wrap which will promote the college, and will have a portion of the Wrap dedicated to a sponsorship. This will be a groundbreaking development in the world of online sponsorship and communication.
Think about what the college is doing. They have recently gone from being a community college to a four year degree granting institution and they will be using the IMMENSE email traffic from their students to 1) increase awareness about their new status, programs & degrees and 2) drive new revenue in a year full of budget cuts. Cost for both – $0. It gets even better, WrapMail will be sharing the revenue with the college.
We are still completing a full audit of email traffic but a recent 10 day review revealed roughly 500k emails, which is like having 500k visitors – the visitor being the person receiving the email. If we were to extrapolate that over a year, just for fun, there would be 18,250,000 “visitors.” And that’s one college (see this post). I don’t know about you, but that’s pretty exciting and once one college does this others will surely follow. Here is an example of what a Wrap could look like:
Will some students rail against this? Sure. Are fewer students using email? Probably. But the stats don’t lie and everyone is a consumer. Whether these emails are going to professors, friends, family or future employers…all of them are consumers. To ease some of the possible resistance, the college will be engaging the students with tactics such as a Wrap design contest. So, as the title of this post no longer suggests, but now proves, there are millions of unused ad impressions – about 18 million to be exact.
Dave Kustin – CMO, WrapMail
Tags: advertising, branding, college, free, Marketing, new ideas
We have a new idea that we want to present to every college in the US. The crux of the idea is to give Colleges & Universities a new way to generate revenue with a very, very small investment to do so. WrapMail is a software firm that has a wholly unique concept built on two very basic realities:
1. Organizations have websites.
2. Employees and students send external emails every day.
We connect these two dots without installing anything on any desktop, thus:
1. Turning every email into a promotional piece for the school
2. Turn every employee and student into a marketer.
Now to the subject:
Schools are always in the need of funding, especially public schools which get funding through taxation. Here is a case study to make the point of how these schools could require less funding by making money in an obvious way.
Broward College is a client of WrapMail and has about 2,000 faculty and staff and about 150,000 student email accounts. Lets assume that everyone sends 2 external emails per day which would equal about 300,000 daily emails leading to a minimum of 300,000 impressions of the wrap that advertises the school, its programs, foundation etc..(emails are viral and often get forwarded which is what would bring the number of impressions up).
Allocate a portion of the Wrap for an advertisement by a 3rd party, Apple or DELL for example. Looking at various internet advertising models and also considering that an email between two people that know each other pretty much guarantees 100% viewer-ship of the ad (sort of a front page ad in a newspaper and knowing that every single subscriber will indeed look at it, maybe not today but at some point they will read the email from the person they know) we believe a realistic ad rate would be 5 cents per impression or $5 minimum per click. Sticking with 5 cents per impression the yearly ad revenue from this one ad would be: 300K emails x 250 days x 5 cents = $3,750,000 which probably is a small drop in Apple’s or DELL’s ad budget. $3,750.000 for 75M+ impressions that is. Let’s add that emails are sticky, i.e. they stay in peoples inboxes opposed to other advertising mediums that typically are discarded or expire after the initial run/delivery. The New York Times Sunday edition has a circulation of about 1.7M so one could compare this to a front page ad around the front page text 44 Sundays in a row.
Provide the WrapMail service for FREE to the schools and also let the schools share in the advertising revenue. All advertisers would be approved by the schools and conflicting relationships would be avoided as well (i.e. Pepsi school = no Coke advertising). This is completely new ground and would generate a lot of buzz but also significant new revenue. And with the economy the way it is, I imagine schools could use it.
If there are any college presidents that would like to discuss how to generate new revenue for their college, with little cost to do so, please call me at 954-376-4750.
Dave Kustin – CMO, WrapMail