WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

WrapMail is a finalist for the South Florida Business Journal’s 2009 Technology Awards

WrapMail, Inc. has been selected as a finalist for the South Florida Business Journal’s 2009 Technology Awards in the Interactive Marketing category.

The Technology Awards was created to honor the area’s best technology-based companies, the CEOs or CIOs leading the way, and the companies making the best use of a technology in South Florida. We looked for growing startup companies, trend-setting innovations, products and services to highlight. Our judging team – led by our editorial department, along with Mark Smith, COO of 3Cinteractive; Mark Wyllie, executive director of InternetCoast; Travis Berger, VP and president-elect of the South Florida Interactive Marketing Association; and Chris Burgio, president of the South Florida Technology Alliance – selected three outstanding finalists in each category from the scores of nominations received.

On Nov. 5, WrapMail, Inc. and all of the finalists will be honored at a special awards luncheon at Jungle Island, at 1111 Parrot Jungle Trail, in Miami.

WrapMail announces Business Partner in Kenya

WrapMail, Inc. (WrapMail) and Hilltop Engineering and Technical Services Ltd. (Hilltop) has agreed to partnership where Hilltop will represent WrapMail in Kenya.

Shop to Earn signs on with WrapMail

Shop to Earn/Shop to Earth has signed an agreement with WrapMail for a custom solution of WrapMail Lite for Shop to Earn distributors. Shop to Earn has about 150,000 distributors and growing rapidly, all existing and new distributors will be offered the WrapMail solution at a monthly charge (or discounted annual charge). This custom solution will have the following features:

* Complete web-based email system

* Custom Shop to Earn templates

* Individual customization where users can upload their own image, text and unique links to be implemented in the wrap

* Immediate Click tracking (Alert folder) and custom reporting

* POP3 and SMTP option so users can send/receive from email clients such as Outlook, Mac Mail, Cell phones etc

Every Shop to Earn distributor has a unique website and, like all professionals, send emails every day to clients, prospects, friends and family. Using WrapMail’s solution will glue together their unique website with these daily emails. The effect is that every email they send anyway now becomes part of their marketing, driving traffic to their website and giving valuable research as recipients click on various parts of the wrap.

Individual Customization

Instant click alert

Rotating product promotions

Toshiba Business Solutions signs on with WrapMail

Toshiba Business Solutions (TBS) has today signed up with WrapMail to use WrapMail’s Enterprise Solution. WrapMail will install its propritary software in TBS’s datacenter and initially TBS will use WrapMail for 750 employees accross North America. The Enterprise solution includes the WrapMaker (Patent Pending) where TBS can make an unlimited amount of wraps (a “wrap” is a dynamic and interactive letterhead for regular emails) and further set rules as far as who will be using what wrap when, either individually, by department or rotation. Furthermore the solution includes full tracking of the interactive elements of the wraps by sender, recipient, subject and  timestamps. WrapMail Enterpise also includes a campaign module where TBS can upload email lists and send campaign style emails to a large audience. As with all WrapMail’s solutions nothing will be installed on any desktop/laptop computer or cell phone and no routines change as far as the senders are concerned. WrapMail’s solution is one where all emlements are embedded in the email itself (images and links) and thus these show up on the recipients end without images being blocked and having to be downloaded. WrapMail is compatible with Google Analytics.

Example of what a TBS wrap could look like:

Toshiba Business Solutions Florida wrap example

Toshiba Business Solutions will now be able to take advantage of the facts that they have web pages and employees that send external emails every day anyway. WrapMail enables every email and every sender to become part of TBS’s marketing effort and the esitmated number of branding impressions for 750 senders is about 75,000 per month according to WrapMail’s statistics. Statistics further show that 5-10% of these emails will result in a click and thus a visit to a TBS web page. We all send emails every day, with WrapMail senders now inform the reciving audience via images, text and links of all the products and services the senders company has to offer.

Response Rates & The Crunchies

Typical response rates for direct mail campaigns are 1% and typical response rates for an email campaign is around 2%.  Yes, some email campaigns may get a huge response in double digits, but that is the exception, not the rule.  

WrapMail on the other hand, consistently delivers a near 10% response rate.  Our internal data shows that our customers experience a response rate of somewhere between 5% and 10% – with the mode being around 8%.  Think about it, you can garner a significant response from your existing customers and prospects by wrapping all of the emails that your employees are going to send anyway.  Doesn’t it stand to reason that a percentage of those that respond will turn into new business.

In other news, please vote for us for a Crunchie!!  These are awards that are hosted by TechCrunch, and you can vote by clicking the image below.  Don’t you think technology that blows away all existing results for email response rates would be considered innovative? We do.  Thank you for your support and vote!

Dave Kustin – CMO, WrapMail

WrapMail, web statistics and Google Analytics

WrapMail offers full reporting as far as what recipients are clicking on what element of a wrap (a wrap is the html surrounding the text that is delivered via a server so clients do not need to install software on any desktop or cell phone).

In addition to the reporting offered through WrapMail’s control panel clients can also find WrapMail’s unique links (that all start with t0.wrapmail if shared solution) in the referrer list when they check their website statistics using any statistics tool including Google Analytics.

regular emails deliver website traffic

Statistics will show how many new visitors were driven to the clients website directly from a sent email. For those who are not WrapMail clients these statistics are not available/possible.

We all send emails every day, why not use them to promote our own business?

Welcome

Welcome to WrapMail, Inc’s blog. Please visit frequently as this blog will be updated very often.

You’re sending your external emails every day anyway, why not turn these into marketing tools and promote all that your organization has to offer?

Rolv E. Heggenhougen

CEO