Google endorses WrapMail for Business

WrapMail for Business is now part of the Google Solutions Marketplace.

WrapMail launches first Restaurant in Oslo, Norway

Restauranthuset Operaen becomes the first Restaurant in Oslo, Norway to sign on with WrapMail.

About Restauranthuset Operaen:

Restauranthuset Operaen offers the perfect gathering place and venue for several types of events. Whether it’s an anniversary, a banquet or a release.

We cooperate closely with the Norwegian Opera & Ballet, when it comes to the use of the house’s many venues, stages and areas.

Due to performances, we can recommend a tasty dinner in one of our two restaurants. We also offer special menus for the break.

About The Operahouse
The year 2008 marked the great opera and ballet art in Norway. The nation’s new opera house was opened. An important goal for the opening was to clarify the community’s arts and cultural policy ambitions for the new opera house. The opera is now one of the country’s most important cultural meeting place for broad audiences.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

WrapMail launches its first client in Bangkok

WrapMail today launched Royal Pacific as its first client in Bangkok. Royal Pacific will initially use WrapMail to brand and market “The Penthouse” which is its latest apartment development in downtown Bangkok.

Perry Corporation signs on with WrapMail

Perry Corporation has today signed on with WrapMail for the WrapMail Enterprise solution and all 200 employees should be wrapping shortly.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

About Perry Corporation:

At Perry Corporation, we understand that documents are the key vehicle by which information flows through an organization. In fact, since our inception in 1965, we’ve been recognized as a leading provider of office automation technology and products to businesses of all sizes throughout northwest and west central Ohio, northeastern Indiana, and southeast Michigan.
We strive to help our clients achieve competitive advantage by maximizing the integration of technology with their unique business needs.
Perry Corporation services thousands of companies in a variety of industries, including financial services, health care, technology, manufacturing, education, telecommunications and utilities. Our greatest asset is the combined expertise of over 200 “Employee Owners” who work diligently to ensure the success of both our company and our clients.

WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

WrapMail approved by Google Solutions Marketplace

WrapMail’s solution for educational institutions has been approved for listing on Google’s Solutions Marketplace.

Calling All College Presidents

We have a new idea that we want to present to every college in the US. The crux of the idea is to give Colleges & Universities a new way to generate revenue with a very, very small investment to do so. WrapMail is a software firm that has a wholly unique concept built on two very basic realities:
 


1.      Organizations have websites.



2.      Employees and students send external emails every day.



We connect these two dots without installing anything on any desktop, thus:
 


1.      Turning every email into a promotional piece for the school



2.      Turn every employee and student into a marketer.




Now to the subject:


Schools are always in the need of funding, especially public schools which get funding through taxation.  Here is a case study to make the point of how these schools could require less funding by making money in an obvious way.

Broward College is a client of WrapMail and has about 2,000 faculty and staff and about 150,000 student email accounts. Lets assume that everyone sends 2 external emails per day which would equal about 300,000 daily emails leading to a minimum of 300,000 impressions of the wrap that advertises the school, its programs, foundation etc..(emails are viral and often get forwarded which is what would bring the number of impressions up).
 


The idea: 


Allocate a portion of the Wrap for an advertisement by a 3rd party, Apple or DELL for example.
 
Looking at various internet advertising models and also considering that an email between two people that know each other pretty much guarantees 100% viewer-ship of the ad (sort of a front page ad in a newspaper and knowing that every single subscriber will indeed look at it, maybe not today but at some point they will read the email from the person they know) we believe a realistic ad rate would be 5 cents per impression or $5 minimum per click.
 
Sticking with 5 cents per impression the yearly ad revenue from this one ad would be: 300K emails x 250 days x 5 cents = $3,750,000 which probably is a small drop in Apple’s or DELL’s ad budget. $3,750.000 for 75M+ impressions that is. Let’s add that emails are sticky, i.e. they stay in peoples inboxes opposed to other advertising mediums that typically are discarded or expire after the initial run/delivery.
 
The New York Times Sunday edition has a circulation of about 1.7M so one could compare this to a front page ad around the front page text 44 Sundays in a row.
 


Our proposal: 


Provide the WrapMail service for FREE to the schools and also let the schools share in the advertising revenue.   All advertisers would be approved by the schools and conflicting relationships would be avoided as well (i.e. Pepsi school = no Coke advertising).  

This is completely new ground and would generate a lot of buzz but also significant new revenue.  And with the economy the way it is, I imagine schools could use it. 

If there are any college presidents that would like to discuss how to generate new revenue for their college, with little cost to do so, please call me at 954-376-4750.  

Dave Kustin – CMO, WrapMail

Millions of emails From Faculty, Staff and Students to Brand the Educational Institution with Every External email Sent

Today WrapMail installs its software at Broward Community College (BCC), one of the largest Community Colleges in the US. This is a significant milestone for both WrapMail and BCC as it is the first internal installation in an educational facility and BCC is the first college to use WrapMail to brand the college with every external email sent by faculty staff and students.

David Armstrong, President of BCC, states in this Press Release “WrapMail will enable us to communicate our broad message and all the many things Broward Community College has to offer to a large group of people much more effectively and efficiently than any other electronic media solution out there.”

WrapMail will also be used to broadcast messages from the President internally and these will be in a Wrap specifically designed for internal purposes. BCC will be able to tailor Wraps based upon sender, recipient, time, subject and/or dynamic rotation. The WrapMail system will be hosted in BCC’s datacenter and all external emails will pass through the WrapServer for wrapping before final delivery.

What would a college “sell”? Most people do not look at educational institutions as businesses, ironically most of them teach business! Colleges sell a lot of different items, the obvious one being education but other items might be school material such as books and computers, clothing and paraphernalia, credit cards and calling cards just to name a few. In addition, most schools have Foundations where they raise money and obviously Wraps can be used to promote giving to the foundation or inform about upcoming events.

The bottom line for BCC is that approximately 100,000 emails are sent every day anyway, WrapMail turns these into 100,000 impressions of the BCC brand or about 2 million per month. Recipients that get these emails can click on the pictures and with the average click-through being around 10% in the WrapMail system that could bring 200,000 new visitors to the various parts of BCC’s website every month. This is Business 101, more people on the website (read: store), more sales.