WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

What We Do – A Refresher

There are two elements that make what we do relevant and possible.  First, companies have employees that send emails and second, companies have a website.  WrapMail simply and seamlesly connects these two things.  Some facts:

• Companies have employees in all types of roles sending external emails all day, on the average of about 10 per day - now, multiply the number of employees (that send emails) in an organization by 10, then by 20 (working days in a month) and you will have the number of impressions that a company is missing out on.
• Without WrapMail, employees are sending plain text emails that do not do ANYTHING in terms of communicating information about the senders company - most organizations, even non-profits, are in the business of making money, on some level. At the end of the day, the cash register needs to ring and the main way to do that is to communicate what your company has to offer to an existing or new audience.  Hard to do that with a plain text email.
• In the business world, when you meet someone or engage in a sales activity, you give them your business card or corporate collateral. Both of which are “analog” and are typically updated infrequently - the business of corporate collateral is a big one. Business cards, brochures, folders, buck slips, letterhead, etc…why not extend that to email? Technology allows for it, so why not do it? And beyond that, WrapMail is “digital” meaning that it can be updated frequently and can capture data.  If a brochure winds up on someones desks and is read the sender would never know.  If a wrapped email is clicked on the sender will know inside of a minute.
• Organizations are often in a rush to get new products or services on their website – that does not mean that “everyone” is checking the site for new stuff.  With WrapMail you can push your products and services out with every email to your audience and often emails go viral so you will reach a new audience.
• The sales force in most organizations is small in comparison the entire staff - WrapMail makes every employee a part of the sales staff.  With every external email they send, they contribute the the sales effort.  Implementing WrapMail is like adding an army of sales people to the staff.  Think you’ll sell more stuff?

Lastly, 10% of the people you email will click on your Wrap and wind up on your site looking at all the new products and services you were in a mad rush to get on there…Wrap it up!

Dave Kustin – CMO, WrapMail 

Showing up on Radar

Sam Huleatt over at Leveraging Ideas has written a nice post about us. Sam, who runs Leveraging Ideas provides extensive analysis on venture capital, web 2.0 and entrepreneurship.

Sam is credited with coining the terms brand reputation optimization and internal corporate social responsibility. By fusing the power of the Internet, community and corporate social responsibility Sam has described effective ways for brands to build a powerful and critical long-term asset while providing a more holistic approach to than typical return on investment (roi) metrics allow for.  For more on Sam click here.  

To read Sam’s excellent post, click the image below…

Dave Kustin – CMO, WrapMail

New Type of Advertising Part II

We have used this blog as a repository for the latest news on WrapMail, as well as for news and information on new types of advertising, marketing tactics and thoughts on product and brand positioning.  Specifically, I wrote about new types of advertising here and here.  And now, yet a third.  Sort of.  Advertising in movie theaters is not new, but adding an olfactory element to it is.  Most people know, that the olfactory sense has the greatest tie to memory, so it makes perfect sense to play on that sense.

According to AdAge,

“a company called Cinescent is giving marketers the chance to pump out the scent of their brands in German theaters, where it first tested the technology for Beiersdorf’s Nivea. For the test, a specially made 60-second spot showed a typical sunny beach scene, with people lying around on deck chairs or sunbathing on towels while waves crashed and seagulls cried in the background. As people wondered what the ad was for, the scent of Nivea sun cream permeated the cinema, and a Nivea logo appeared on screen along with the words “Nivea. The scent of summer.” The results were significant: Cinema exit polls showed a 515% rise in recall for the Nivea ad compared with moviegoers who saw the spot without the scent. The same ad, when combined with only a subliminal whiff of scent, scored a 25% lift.” 

Pretty amazing and cool. Not so much the results, but the fact that they were able to pull it off.  This is another example of consumers being “hit” with a new type of advertising and seemingly this trend is not going away as traditional advertising tactics are not delivering the results they once did.  WrapMail is no exception. Now, if I could just get our programmers to figure out how to add scented emails…

Dave Kustin – CMO, WrapMail

P&Gs New Chief Marketer

Proctor & Gamble, the $8 billion advertiser, has a new Global Marketing Chief, Marc Pritchard.  For those of you that may not know, P&G is a 100+ year old company, has a few hundred brands under its control and employs 138,000 people.  They are, to say the least, a goliath.   And even a goliath has to trim costs sometimes and Pritchard is under a lot of pressure to do so given the economy and the performance of certain brands.  I of course, have a suggestion.

If P&G were to shave a 10th of a percent of that $8BB budget and redirect to WrapMail they could wrap every email from every employee for a year.  And that’s assuming every one of those employees sends emails.  Surely there are many that do not.  Assuming they all did for a second, imagine the effect it would have if they featured all of their products in the Wraps. By the way, they have enough products and promotions to keep an entire department busy rotating and managing Wraps.  Further, with that many employees, they would send about 700,000 external emails per day.  That my friends is a lot of impressions – per day.

Mr. Pritchard, feel free to call or write, as we are very willing to make P&G a deal that will cost less than $8 million to wrap all of P&Gs 138,000 employees.  Really, please call.

Dave Kustin – CMO, WrapMail

10% Response Rate for $5

A quick note regarding our updated pricing.  We have eliminated the required minimum of $20 per month which should now make signing up for businesses with 1, 2 or 3 users a very easy decision.  The new pricing is as follows:

- Activation Charge (includes first free Wrap): $40.00

- Monthly Charges: $5 per user, per month (user is an email address)

- No minimum, no commitment

That’s it – SIMPLE!  Click here to signup.

Dave Kustin – CMO, WrapMail

WrapMail & eBay

WrapMail and eBay – doesn’t sound like a natural match but we go together like peas and carrots.  For those of you new to this blog, indulge me for a second.  WrapMail is all about “wrapping” the “everyday” external email traffic that you are going to send anyway.  We do this without the need to install anything on your computer nor do you need to learn any new routines or software.  What can/should be featured in a Wrap?  For most of the world, Wraps would look very similar to the corporate website, but there are others that may include 3rd party ads.

So where does eBay come into play?  eBay has roughly 2 million Power Sellers.  These are people that have “stores” on eBay and typically sell a lot of a singular product (hammers) or a wide range of products (toys, rugs & small electronics).  WrapMail is a perfect tool for these Power Sellers to push information out on their products and listings.  Every time a Power Seller responds to an email they could send an email that has their featured listings in it. Here’s the best part.  eBay could sell/offer this tool to their Power Sellers, thus creating a new stream of income.  And if you haven’t been reading the news, eBay could use it.

 

Dave Kustin – EVP Marketing, WrapMail

New Type of Advertising

Thanks to a startup called Sojern, customers of some of the nation’s biggest airlines will soon see ads on the boarding passes that they print at home.  Lets examine what that really means.  Consumers will see advertising in a place where for the previous 50 years or so they did not see it.  I have one question.  What took so long!?!?  Is there a more natural place for airlines to cross promote and sell advertising?  I think not….a consumer books a trip to Orlando for instance, and then when they print their boarding passes they will see information and advertisements that they can react to at their destination.  Pretty smart.  And with the airlines hurting so badly it was an easy decision for them to participate in an opportunity where a new line of revenue was the result.  Now, these ads are most likely for spur of the moment type things: restaurants, attractions, local weather, etc…

I have a message for the 6 airlines that are participating.  HEY, LOOK OVER HERE.  WRAPMAIL CAN PROVIDE THE SAME OPPORTUNITY!!!  Every carrier sends emails to confirm travel plans. What better place than to cross promote and sell advertising.  Same concept. Low barrier to entry and a new revenue opportunity.  The main difference with WrapMail is the timing of the delivery of the message.  With Sojern, the consumer will see the offers very close, if not on their travel date which right away eliminates hotels and car rental companies.  With WrapMail, an airline could include ads in a confirmation email that arrives months prior to travel which opens more opportunities to sell advertising.  More opportunity = more revenue.  

Lets take it one step further.  The scenario I describe above is related to automated confirmation emails.  WrapMail could do the same thing in EVERY email from EVERY employee.  Delta has 1,000’s of employees sending emails every day all day.  Literally millions of potential impressions to potential consumers.  All of which could rotate in every email – offers for hotels, concerts, attractions, car rentals, restaurants, museums, etc….The airlines are leaving a ton of money on the table.

Maybe we should call Sojern?

Dave Kustin – EVP Marketing, WrapMail

Increasing Your Blog Traffic

Corporations and individuals around the world are publishing blogs for a many reasons, not the least of which is that people will read them.  We, at WrapMail, write and maintain our blog so it will be read.  Plain and simple.  Other reasons may include: positioning yourself as an expert in your field, staying in touch with your customers and prospects, and finally, releasing current news, happenings, etc…And the very nature of blogs make it easy to do all of the above quickly.  So, it should be of the utmost importance to drive readership, lest why go through the effort.

A simple way to increase traffic is to institute WrapMail.  Yes, it sounds counter intuitive to implement an email marketing product for your everyday email to increase blog readership but it’s true.  Our statistics show that website traffic increases by roughly 10% when our clients use our system.  Which means, if a client were to feature their corporate blog in their Wrap (like we do – see above), then readership will increase.  Wrap it up!

Dave Kustin – EVP Marketing, WrapMail

WrapMail Goes International

WrapMail has recently added new Partners to our network of distribution resellers.  They are:

Top Partner – Italy

2k Enigma Solution – United Kingdom

Terrabyte Design – New Zealand

These partners join our other international partners in Norway and France.  The buzz on WrapMail is spreading quickly around the world and we are adding clients and partners at a rapid pace.  

In other news, our demo video on YouTube has reached 6,025 views after just 3 weeks.  You can watch the video by clicking the image below.

 

click to view

Dave Kustin – EVP Marketing, WrapMail