Google endorses WrapMail for Business

WrapMail for Business is now part of the Google Solutions Marketplace.

WrapMail launches first Restaurant in Oslo, Norway

Restauranthuset Operaen becomes the first Restaurant in Oslo, Norway to sign on with WrapMail.

About Restauranthuset Operaen:

Restauranthuset Operaen offers the perfect gathering place and venue for several types of events. Whether it’s an anniversary, a banquet or a release.

We cooperate closely with the Norwegian Opera & Ballet, when it comes to the use of the house’s many venues, stages and areas.

Due to performances, we can recommend a tasty dinner in one of our two restaurants. We also offer special menus for the break.

About The Operahouse
The year 2008 marked the great opera and ballet art in Norway. The nation’s new opera house was opened. An important goal for the opening was to clarify the community’s arts and cultural policy ambitions for the new opera house. The opera is now one of the country’s most important cultural meeting place for broad audiences.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

WrapMail launches its first client in Bangkok

WrapMail today launched Royal Pacific as its first client in Bangkok. Royal Pacific will initially use WrapMail to brand and market “The Penthouse” which is its latest apartment development in downtown Bangkok.

Perry Corporation signs on with WrapMail

Perry Corporation has today signed on with WrapMail for the WrapMail Enterprise solution and all 200 employees should be wrapping shortly.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

About Perry Corporation:

At Perry Corporation, we understand that documents are the key vehicle by which information flows through an organization. In fact, since our inception in 1965, we’ve been recognized as a leading provider of office automation technology and products to businesses of all sizes throughout northwest and west central Ohio, northeastern Indiana, and southeast Michigan.
We strive to help our clients achieve competitive advantage by maximizing the integration of technology with their unique business needs.
Perry Corporation services thousands of companies in a variety of industries, including financial services, health care, technology, manufacturing, education, telecommunications and utilities. Our greatest asset is the combined expertise of over 200 “Employee Owners” who work diligently to ensure the success of both our company and our clients.

WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

Hødd soccer club has found a new revenue source in WrapMail

Hødd soccer club in Norway has already sold three advertising spots in their email wrap. Sparmax, Allweiler (Colfax) and the local Xerox dealer all have seen the value of advertising in emails sent from the Hødd-staff. The first advertiser was enough to eliminate the cost of WrapMail, the next two represent pure profit for the club. Quite a number of soccer clubs struggle financially and this is where WrapMail creates a hat-trick by branding the club, driving additional traffic to the website and generating a new revenue stream.

WrapMail in Inc. Magazine

It’s a big day for us Wrappers as WrapMail has broken into a mainstream business publication – Inc. Magazine.  The concept of using everyday emails as a new advertising medium is clearly beginning to take hold.  Here is the article and link: http://www.inc.com/magazine/20090501/sales-and-marketing-e-mails-that-sell.html

Sales & Marketing: E-Mails That Sell

Turning employee missives into ad campaigns

From: Inc. Magazine, May 2009 | By: Kasey Wehrum

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The average employee sends about 38 e-mails a day. Could those be wasted marketing opportunities? That’s the thought that occurred to Sean Guerin, co-founder of U.S. Imaging Solutions, a Davie, Florida–based company that sells and services copiers and printers. Guerin decided to try WrapMail, a service that slips advertisements for his company’s products into the e-mails his 60 employees send to customers, vendors, and friends. Now, all of Guerin’s employees have become de facto members of the sales team just by keeping up with regular correspondence.

Several recently introduced products and services, including WrapMail, mailPrimer, BrandMail, and Exclaimer Signature Manager, offer these so-called e-mail enhancements. Prices and features vary, but they all take a company’s outgoing e-mail messages and turn them into marketing mailers, complete with stationery-style borders, banner ads to promote sales and new products, and embedded links. Or as WrapMail describes its service, “It’s like an e-mail signature on steroids.”

As the name suggests, WrapMail takes an outgoing e-mail message and wraps the borders in clickable images. Companies create banner ads, add them to a template, and specify which webpage should appear when someone clicks on an ad. Employees don’t need to install anything — the ads are automatically added after they hit Send. For companies with fewer than 200 employees, the service, which costs $5 per user per month, routes outgoing e-mail through WrapMail’s servers. For larger companies, it’s an additional $3,000 to install a WrapMail server on-site.

Guerin saw results right away. In the first week, someone who clicked on an e-mail banner ad bought an $8,000 printer. The e-mail in question? A reply Guerin had sent to a friend, saying he would attend a dinner party. Guerin’s friend forwarded the RSVP to the host, who happened to work at a photography studio that needed a new printer. Guerin was so impressed that he later joined WrapMail’s board.

There is some evidence to suggest that everyday e-mails make for a persuasive marketing platform. According to a survey by Forrester Research, 77 percent of people say they trust the information in e-mails sent from people they know. That ranks well above the 46 percent who trust what they read in newspapers. And whether or not recipients fully trust the ads in e-mails from acquaintances, they at least look at them. WrapMail claims that nearly all of the e-mails sent with its service get opened. A typical e-mail marketing newsletter, in contrast, is lucky to get a 50 percent open rate.

The e-mail ads may be especially effective in niche markets. Tim Davey, president of Global Marine Travel, an agency based in Fort Lauderdale, Florida, that arranges flights for people who work on oil rigs, cargo ships, and private yachts, says WrapMail helps the company target its marketing efforts. Because airlines offer these workers special discounts through Global Marine, the company doesn’t widely publicize its promotions. “We spend about 50 percent of our time turning down people who aren’t qualified to use these fares,” says Davey. About 24 of Global Marine’s 78 employees get ads placed on outgoing messages — about 500 e-mails a month — to cruise-line executives, yacht owners, and other travel agencies. About half of all recipients click on the ads, says Davey.

Of course, there are some drawbacks to plastering e-mails with ads. The messages sometimes get tangled in spam filters. There are also concerns that the in-your-face ads will turn off customers. When WrapMail was mentioned on a tech blog recently, it drew some criticisms. “If I was regularly receiving e-mails with wraps…I would stop dealing with that company,” wrote one commenter. Another added, “Just what we need, more advertising to invade our personal space. Stay out of my inbox!”

WrapMail allows each recipient to opt out of the ads and receive just normal, plain-text e-mails. And a company can omit the ads for contacts who receive frequent e-mails. But Guerin isn’t worried about his ads getting on people’s nerves. “You can’t hit people over the head hard enough when it comes to making them aware of the products you offer,” he says.

Copyright © 2009 Mansueto Ventures LLC. All rights reserved.
Inc.com, 7 World Trade Center, New York, NY 10007-2195.

Wrap it up!

Dave Kustin, CMO – WrapMail

WrapMail approved by Google Solutions Marketplace

WrapMail’s solution for educational institutions has been approved for listing on Google’s Solutions Marketplace.

Toshiba Business Solutions signs on with WrapMail

Toshiba Business Solutions (TBS) has today signed up with WrapMail to use WrapMail’s Enterprise Solution. WrapMail will install its propritary software in TBS’s datacenter and initially TBS will use WrapMail for 750 employees accross North America. The Enterprise solution includes the WrapMaker (Patent Pending) where TBS can make an unlimited amount of wraps (a “wrap” is a dynamic and interactive letterhead for regular emails) and further set rules as far as who will be using what wrap when, either individually, by department or rotation. Furthermore the solution includes full tracking of the interactive elements of the wraps by sender, recipient, subject and  timestamps. WrapMail Enterpise also includes a campaign module where TBS can upload email lists and send campaign style emails to a large audience. As with all WrapMail’s solutions nothing will be installed on any desktop/laptop computer or cell phone and no routines change as far as the senders are concerned. WrapMail’s solution is one where all emlements are embedded in the email itself (images and links) and thus these show up on the recipients end without images being blocked and having to be downloaded. WrapMail is compatible with Google Analytics.

Example of what a TBS wrap could look like:

Toshiba Business Solutions Florida wrap example

Toshiba Business Solutions will now be able to take advantage of the facts that they have web pages and employees that send external emails every day anyway. WrapMail enables every email and every sender to become part of TBS’s marketing effort and the esitmated number of branding impressions for 750 senders is about 75,000 per month according to WrapMail’s statistics. Statistics further show that 5-10% of these emails will result in a click and thus a visit to a TBS web page. We all send emails every day, with WrapMail senders now inform the reciving audience via images, text and links of all the products and services the senders company has to offer.

Email marketing ‘to see increased investment’

Email marketing and customer relationship management on demand will be among the largest program allocations by technology companies by 2010, it has been claimed.

Research carried out by IT industry analyst IDC indicates there is currently a gap between what is being communicated to an audience and what consumers require.

The group added that with restricted marketing budgets and a continued focus on efficiency, effectiveness and return on investment, technology marketers and sales now need to focus on tactics that yield results.

Laura Nurzynski, group vice president of IDC’s global go-to-market and sales enablement services, commented: “Reaching the right target, at the right time, with the right information is critical to marketing and sales program success.”

Ms Nurzynski went on to say this requires coordination across the entire go-to-market chain, from market research to how the sales team is enabled.

Earlier this week, e-commerce advice group FuelNet claimed global firms are increasingly turning to email marketing in an attempt to attract and retain customers while cutting advertising spend.