Google endorses WrapMail for Business

WrapMail for Business is now part of the Google Solutions Marketplace.

WrapMail launches first Restaurant in Oslo, Norway

Restauranthuset Operaen becomes the first Restaurant in Oslo, Norway to sign on with WrapMail.

About Restauranthuset Operaen:

Restauranthuset Operaen offers the perfect gathering place and venue for several types of events. Whether it’s an anniversary, a banquet or a release.

We cooperate closely with the Norwegian Opera & Ballet, when it comes to the use of the house’s many venues, stages and areas.

Due to performances, we can recommend a tasty dinner in one of our two restaurants. We also offer special menus for the break.

About The Operahouse
The year 2008 marked the great opera and ballet art in Norway. The nation’s new opera house was opened. An important goal for the opening was to clarify the community’s arts and cultural policy ambitions for the new opera house. The opera is now one of the country’s most important cultural meeting place for broad audiences.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

WrapMail launches its first client in Bangkok

WrapMail today launched Royal Pacific as its first client in Bangkok. Royal Pacific will initially use WrapMail to brand and market “The Penthouse” which is its latest apartment development in downtown Bangkok.

Perry Corporation signs on with WrapMail

Perry Corporation has today signed on with WrapMail for the WrapMail Enterprise solution and all 200 employees should be wrapping shortly.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

About Perry Corporation:

At Perry Corporation, we understand that documents are the key vehicle by which information flows through an organization. In fact, since our inception in 1965, we’ve been recognized as a leading provider of office automation technology and products to businesses of all sizes throughout northwest and west central Ohio, northeastern Indiana, and southeast Michigan.
We strive to help our clients achieve competitive advantage by maximizing the integration of technology with their unique business needs.
Perry Corporation services thousands of companies in a variety of industries, including financial services, health care, technology, manufacturing, education, telecommunications and utilities. Our greatest asset is the combined expertise of over 200 “Employee Owners” who work diligently to ensure the success of both our company and our clients.

WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

Millions of Unused Ad Impressions Part II

And so it begins….WrapMail is moving forward with Broward College to seek approval to have sponsorships appear in all outgoing student emails.  So far, approved brands include: Apple, Dell, Coke & HP. An official start date has yet to be determined. Potentially, what this means is, every time a student sends an email using their Broward College email address, it will be wrapped with a Broward College approved Wrap which will promote the college, and will have a portion of the Wrap dedicated to a sponsorship. This will be a groundbreaking development in the world of online sponsorship and communication.

Think about what the college is doing.  They have recently gone from being a community college to a four year degree granting institution and they will be using the IMMENSE email traffic from their students to 1) increase awareness about their new status, programs & degrees and 2) drive new revenue in a year full of budget cuts.  Cost for both – $0.  It gets even better, WrapMail will be sharing the revenue with the college.

We are still completing a full audit of email traffic but a recent 10 day review revealed roughly 500k emails, which is like having 500k visitors – the visitor being the person receiving the email.  If we were to extrapolate that over a year, just for fun, there would be 18,250,000 “visitors.”  And that’s one college (see this post). I don’t know about you, but that’s pretty exciting and once one college does this others will surely follow. Here is an example of what a Wrap could look like:

Possible Ad - click for full size

Will some students rail against this? Sure. Are fewer students using email? Probably. But the stats don’t lie and everyone is a consumer. Whether these emails are going to professors, friends, family or future employers…all of them are consumers. To ease some of the possible resistance, the college will be engaging the students with tactics such as a Wrap design contest. So, as the title of this post no longer suggests, but now proves, there are millions of unused ad impressions – about 18 million to be exact.

Dave Kustin – CMO, WrapMail

Millions of Unused Ad Impressions

The element that makes our web based product so interesting is the fact that we can “push” advertising out within emails.  No other web based email system currently does this.  Yes, there are advertisements where you manage your folders, but that is where it begins and ends.  If Yahoo or Gmail or Hotmail, for instance, had our technology, they would, in effect, increase their number of “sellable” impressions by a factor of whatever their daily email traffic is.  Whatever that number is, it’s a lot.

As mentioned in a previous post, WrapMail is currently evaluating relationships with a number of colleges and universities with the goal of 1) creating a “college advertising” network using student email traffic as the vehicle, and 2) creating a model where WrapMail shares the revenue with participating colleges/universities.  

Big Picture: create a network where not only “tier 1″ advertisers like Apple, Dell and Verizon could reach the very important college demographic, but also a network where local advertisers can serve their own ads.  Yes, Johnny’s Pizza in College Town USA could log into the portal and upload an ad that would appear in local emails of college students. He could control the ad, choose what to spend and check the response.  Pretty cool.

Look at this example of a possible scenario.  Dave emails Joe about the big game and within that email is an ad for Dell.

 

Tier 1 Advertiser - example

Here is an example featuring local businesses.

 

Local Business Advertiser - example

This is new ground in the world of advertising, but such an obvious way to generate impressions. Wrap it up!

 

Dave Kustin – CMO, WrapMail

Calling All College Presidents

We have a new idea that we want to present to every college in the US. The crux of the idea is to give Colleges & Universities a new way to generate revenue with a very, very small investment to do so. WrapMail is a software firm that has a wholly unique concept built on two very basic realities:
 


1.      Organizations have websites.



2.      Employees and students send external emails every day.



We connect these two dots without installing anything on any desktop, thus:
 


1.      Turning every email into a promotional piece for the school



2.      Turn every employee and student into a marketer.




Now to the subject:


Schools are always in the need of funding, especially public schools which get funding through taxation.  Here is a case study to make the point of how these schools could require less funding by making money in an obvious way.

Broward College is a client of WrapMail and has about 2,000 faculty and staff and about 150,000 student email accounts. Lets assume that everyone sends 2 external emails per day which would equal about 300,000 daily emails leading to a minimum of 300,000 impressions of the wrap that advertises the school, its programs, foundation etc..(emails are viral and often get forwarded which is what would bring the number of impressions up).
 


The idea: 


Allocate a portion of the Wrap for an advertisement by a 3rd party, Apple or DELL for example.
 
Looking at various internet advertising models and also considering that an email between two people that know each other pretty much guarantees 100% viewer-ship of the ad (sort of a front page ad in a newspaper and knowing that every single subscriber will indeed look at it, maybe not today but at some point they will read the email from the person they know) we believe a realistic ad rate would be 5 cents per impression or $5 minimum per click.
 
Sticking with 5 cents per impression the yearly ad revenue from this one ad would be: 300K emails x 250 days x 5 cents = $3,750,000 which probably is a small drop in Apple’s or DELL’s ad budget. $3,750.000 for 75M+ impressions that is. Let’s add that emails are sticky, i.e. they stay in peoples inboxes opposed to other advertising mediums that typically are discarded or expire after the initial run/delivery.
 
The New York Times Sunday edition has a circulation of about 1.7M so one could compare this to a front page ad around the front page text 44 Sundays in a row.
 


Our proposal: 


Provide the WrapMail service for FREE to the schools and also let the schools share in the advertising revenue.   All advertisers would be approved by the schools and conflicting relationships would be avoided as well (i.e. Pepsi school = no Coke advertising).  

This is completely new ground and would generate a lot of buzz but also significant new revenue.  And with the economy the way it is, I imagine schools could use it. 

If there are any college presidents that would like to discuss how to generate new revenue for their college, with little cost to do so, please call me at 954-376-4750.  

Dave Kustin – CMO, WrapMail