WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

WrapMail is a finalist for the South Florida Business Journal’s 2009 Technology Awards

WrapMail, Inc. has been selected as a finalist for the South Florida Business Journal’s 2009 Technology Awards in the Interactive Marketing category.

The Technology Awards was created to honor the area’s best technology-based companies, the CEOs or CIOs leading the way, and the companies making the best use of a technology in South Florida. We looked for growing startup companies, trend-setting innovations, products and services to highlight. Our judging team – led by our editorial department, along with Mark Smith, COO of 3Cinteractive; Mark Wyllie, executive director of InternetCoast; Travis Berger, VP and president-elect of the South Florida Interactive Marketing Association; and Chris Burgio, president of the South Florida Technology Alliance – selected three outstanding finalists in each category from the scores of nominations received.

On Nov. 5, WrapMail, Inc. and all of the finalists will be honored at a special awards luncheon at Jungle Island, at 1111 Parrot Jungle Trail, in Miami.

No More Old School Emails

Hi All – check out the article that ran in the Broward College newspaper.  Yes, we are still at it – building the first ever ad network using college emails.  Yes, we are working closely with Google to make this happen as Broward College has made WrapMail a top requirement for their new student email system.  Yes, the students love the idea…read on:

Dave Kustin – CMO, WrapMail

30 New Accounts in October

Not a record month, but still very good.  That’s 30 new companies representing hundreds of employees sending thousands of wrapped emails every day instead of plain black on white ones.  I am beginning to think of wrapped emails as being ‘PROACTIVE’ versus ‘PASSIVE’ or ‘ELECTRIC’ versus ‘ACOUSTIC.’  Whatever the analogy, wrapped emails do something – they inform, brand, conduct research, up sell, cross sell – they are an extension of your staff. I can’t think of another marketing/communication tool that is as active and subtle at the same time as WrapMail.

Wrap on…

 

Dave Kustin – CMO, WrapMail

Intellectual property protection

Every company should strive for the development of propriety technology, processes or products which are often supported with patents. This is especially true for those that operate in a commodity driven business. Thankfully WrapMail does not operate in a commodity business and is alone in a $60BB market.  That of course does not mean we have not pursued our own set of patents, one of which is for the WrapMaker.  We have filed a patent for the WrapMaker which is the main tool for our customers to implement their own Wraps.  Customers can use the templates to upload their own images, resize and crop them, add hotspots for links.  Beyond that, customers can rotate all of their Wraps, create a sender specific Wrap, create group specific Wraps and even insert an RSS feed into every wrapped email.  Yes, very cool.

What is really cool about this, is the fact that we have something that the ‘big boys’ of technology will not have.  This is even the case for our free email version which will further distinguish us from Yahoo, Google, Microsoft and the like.  And as emails move closer and closer to inclusion of HTML, not only will our image embedding technology make us attractive, which also is patent pending, so will our WrapMaker.

Needless to say, we look forward to negotiating a license of our technology

Dave Kustin – CMO, WrapMail

College eMail Advertising Network is Shaping up

WRAPedu to be specific, which is the name of our new division that will be focusing on the development of the College eMail Advertising Network. We are still waiting for final, final legal approval from Broward College, but in the meantime, we have met with two other South Florida colleges, both of which have a student body of around 25,000.  Further, we have a meeting next month with another South Florida college that has a total of 160,000 students at all of their campuses.  Wow.

All of the colleges thus far have shown a great deal of interest in the program for a number of reasons and we expect to add one of these schools, at a minimum, within the next 60 days. It is amazing how this program has all the makings for everyone to win.  The colleges will have an extremely targeted and effective tool to promote themselves AND will realize new revenue at no cost, advertisers will be able to reach the desirable 18-24 year old demographic, students will receive special offers and coupons. And finally, WrapMail will generate revenue and the creation of an entirely new type of display advertising business.  Win, win, win.

Another element that is beginning to take shape here is the specific demographics that may be derived from the student bodies.  For example, one of the colleges we recently met with has a significant number of students that are in graduate school.  Another school has a substantial Hispanic student population.  Given that a large number of the emails are student-to-student, this opens the window for even more targeted offers/advertising.  Advertisers like that.  A lot.

We will be launching www.wrapedu.com very soon with more information, so stay tuned!

Dave Kustin – WrapMail, CMO

Around the Wrap

Just a quick update on some WrapMail news and happenings.  WrapMail has had the good fortune of showing up on a number of blogs recently, here is a quick list and where appropriate, VOTE!!:

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On the new client front, we had 40 new clients sign up during the month of August. One of those clients was GeneralSports Venue who is the distributor of the athletic playing surface AstroTurf and was recently featured in Inc.. Below is an image of their Wrap, which features their many product lines, as well as a link to Archie Manning who is their spokesperson. 

Wrap it up!

Dave Kustin – CMO, WrapMail

Email Marketing – New Look

“You can always identify the pioneers; they are the ones with arrows in their backs.”

Ouch…there goes another arrow. WrapMail has definitely taken on the role of pioneer since its launch in January of 2006 in the world of email marketing. We are redefining how organizations use their ‘everyday’ emails to drive new sales, gain market research and even create new streams of revenue.  This past week I received the two emails below which demonstrate email marketing the ‘old way.’

 

Borders - The Old Way

Pier1 - The Old Way

Don’t those look great?  Don’t they make you want to click all over those emails with those attractive images?  Wait, what’s that?  What images you say.  Exactly. Now, take a look at how a wrapped email using our technology shows up…every time.

Ours

We connect two dots: the corporate website and email.  And we do it without installing anything on any desktop so we’re compatible with all email clients including cell phones. The above is the result.  Email marketing is moving in a new direction and it includes having (embedded) HTML within emails.  Why? Well, you be the judge.  Which image would you be more inclined to click? The one with empty boxes and red Xs, or the one with images and product shots/offers.  The wrapped example is based on a personal email – not a blast, which does not come from “do-not-reply” but rather from someone you know. 

To me, the best part is the sentence at the top of the two mass emails which say “Are you having trouble viewing this email?”  I would say a resounding yes.

Dave Kustin – CMO, WrapMail