Google endorses WrapMail for Business

WrapMail for Business is now part of the Google Solutions Marketplace.

WrapMail launches first Restaurant in Oslo, Norway

Restauranthuset Operaen becomes the first Restaurant in Oslo, Norway to sign on with WrapMail.

About Restauranthuset Operaen:

Restauranthuset Operaen offers the perfect gathering place and venue for several types of events. Whether it’s an anniversary, a banquet or a release.

We cooperate closely with the Norwegian Opera & Ballet, when it comes to the use of the house’s many venues, stages and areas.

Due to performances, we can recommend a tasty dinner in one of our two restaurants. We also offer special menus for the break.

About The Operahouse
The year 2008 marked the great opera and ballet art in Norway. The nation’s new opera house was opened. An important goal for the opening was to clarify the community’s arts and cultural policy ambitions for the new opera house. The opera is now one of the country’s most important cultural meeting place for broad audiences.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

WrapMail launches its first client in Bangkok

WrapMail today launched Royal Pacific as its first client in Bangkok. Royal Pacific will initially use WrapMail to brand and market “The Penthouse” which is its latest apartment development in downtown Bangkok.

Perry Corporation signs on with WrapMail

Perry Corporation has today signed on with WrapMail for the WrapMail Enterprise solution and all 200 employees should be wrapping shortly.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

About Perry Corporation:

At Perry Corporation, we understand that documents are the key vehicle by which information flows through an organization. In fact, since our inception in 1965, we’ve been recognized as a leading provider of office automation technology and products to businesses of all sizes throughout northwest and west central Ohio, northeastern Indiana, and southeast Michigan.
We strive to help our clients achieve competitive advantage by maximizing the integration of technology with their unique business needs.
Perry Corporation services thousands of companies in a variety of industries, including financial services, health care, technology, manufacturing, education, telecommunications and utilities. Our greatest asset is the combined expertise of over 200 “Employee Owners” who work diligently to ensure the success of both our company and our clients.

WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

WrapMail is a finalist for the South Florida Business Journal’s 2009 Technology Awards

WrapMail, Inc. has been selected as a finalist for the South Florida Business Journal’s 2009 Technology Awards in the Interactive Marketing category.

The Technology Awards was created to honor the area’s best technology-based companies, the CEOs or CIOs leading the way, and the companies making the best use of a technology in South Florida. We looked for growing startup companies, trend-setting innovations, products and services to highlight. Our judging team – led by our editorial department, along with Mark Smith, COO of 3Cinteractive; Mark Wyllie, executive director of InternetCoast; Travis Berger, VP and president-elect of the South Florida Interactive Marketing Association; and Chris Burgio, president of the South Florida Technology Alliance – selected three outstanding finalists in each category from the scores of nominations received.

On Nov. 5, WrapMail, Inc. and all of the finalists will be honored at a special awards luncheon at Jungle Island, at 1111 Parrot Jungle Trail, in Miami.

P&Gs New Chief Marketer

Proctor & Gamble, the $8 billion advertiser, has a new Global Marketing Chief, Marc Pritchard.  For those of you that may not know, P&G is a 100+ year old company, has a few hundred brands under its control and employs 138,000 people.  They are, to say the least, a goliath.   And even a goliath has to trim costs sometimes and Pritchard is under a lot of pressure to do so given the economy and the performance of certain brands.  I of course, have a suggestion.

If P&G were to shave a 10th of a percent of that $8BB budget and redirect to WrapMail they could wrap every email from every employee for a year.  And that’s assuming every one of those employees sends emails.  Surely there are many that do not.  Assuming they all did for a second, imagine the effect it would have if they featured all of their products in the Wraps. By the way, they have enough products and promotions to keep an entire department busy rotating and managing Wraps.  Further, with that many employees, they would send about 700,000 external emails per day.  That my friends is a lot of impressions – per day.

Mr. Pritchard, feel free to call or write, as we are very willing to make P&G a deal that will cost less than $8 million to wrap all of P&Gs 138,000 employees.  Really, please call.

Dave Kustin – CMO, WrapMail

WrapMail adds Partner in Denver

WrapMail has added Denver based Advanced Network Solutions to its Business Partner Program.  About Advanced Network Solutions:

Advance Network Solutions (ANS) is a consulting firm focused on technology with offices in Colorado and Wyoming. We have been serving clients since 1991. Consulting practice areas include network management, technology leadership, Security assessment and implementation, and web development and hosting. Advance Network Solutions, Inc. provides specific solutions for companies seeking technology planning and strategy, technology marketing strategies, intelligent architecture, franchise technologies, financial services, security audit readiness, as well as outsourced network services.

Why would ANS want to partner with WrapMail?  Two words.  Sales opportunity. And differentiation.  OK, three words.  ANS is at the source.  They are a trusted technology service provider to their clients and prospects and have an open door to introduce new technology such as WrapMail.  Our product integrates perfectly with email and web hosting providers as we are a bridge between the two.  Further, our product will increase traffic to your website by roughly 10%.  We look forward to working with ANS in creating a productive relationship for both parties.

Dave Kustin – EVP Marketing, WrapMail

Study: E-Mail is The Most Effective Form of Direct Response

According to BrandWeek, which ran results from a study conducted by Direct Partners, New York, E-mail is the most effective form of direct response media.  The results of the Direct Partners study were derived from 30,000 surveys sent in April to senior executives at companies with 2007 revenues exceeding $100 million.  Some findings from the study:

• E-mail is used primarily by 35% of companies compared to 25% which use traditional direct mail and 21% who use package, statement stuffers or free standing inserts
• 68% market to their prospect database
• 82% market to their customer database
• 57% said their direct response budget will remain the same this year compared to last, while 23% reported their budget would increase by 10% or higher
• 47% said that less than 10% of their marketing budget went to direct response media

A few things jump out at me.  The fact that 82% market to their customer database says that these companies are trying to sell more “stuff” to their existing customers, which is something all businesses should do.  It also tells me, that most likely, these customers are NOT aware of ALL the products and services the companies have to offer.  If they did, they would market elsewhere.  Another observation is that budgets for direct response media are expected to increase.  

What is proof of concept for WrapMail is the 82% number.  These are people that are existing customers and are therefore willing and/or expecting an email from the company, whereas with a broadcast email they may not.  WrapMail is designed for companies that have employees sending regular everyday emails to customers, prospect, and friends.  This audience will be open to seeing the email and will therefore see the Wrap.  They are a captive audience, put your message right in front of them with every external email your company sends.

Dave Kustin – EVP Marketing, WrapMail

The $190 Burger & Reverse Compatibility

Burger King announced this week a $190 burger available only in London.  This is the world’s most expensive burger.  According to Burger King, it is made from Wagyu beef, topped with white truffles and Pata Negra ham (which owes its nutty flavor to the fact that the pigs are fed on acorns), the burger nestles in a bun spread with organic-white-wine-and-shallot-infused mayonnaise, plus pink Himalayan rock salt, and dusted on top with Iranian saffron. It is served with Cristal champagne onion straws (inspired by the “angry lobster” dish at David Burke & Donatella Manhattan restaurant) and a garnish of lamb’s lettuce.

This burger is an attempt at creating press (of course) but also an ultra premium item that distinguishes the brand.  The micro-brew, Sam Adams, has done a similar thing with a version of their beer that is more cognac than beer.  The bottle sells for $100 and is supposed to be consumed at room temperature and sipped.

I think the take-away here is that these brands are, in addition to creating a calling card type product, they are also trying to send a message of reverse compatibility.  By that I mean, if they can successfully create a super premium product for very discerning tastes (and wallets) then they should EASILY be able to create a run-of-the-mill burger or beer for us regular Joe’s.

This week marks the first full week of Wrapping Broward Community College, one of the largest community colleges in the country.  They have roughly 25,000 users.  Reverse compatibility my friends.  Reverse compatibility.

Dave Kustin – EVP Marketing, WrapMail