Google endorses WrapMail for Business

WrapMail for Business is now part of the Google Solutions Marketplace.

WrapMail launches first Restaurant in Oslo, Norway

Restauranthuset Operaen becomes the first Restaurant in Oslo, Norway to sign on with WrapMail.

About Restauranthuset Operaen:

Restauranthuset Operaen offers the perfect gathering place and venue for several types of events. Whether it’s an anniversary, a banquet or a release.

We cooperate closely with the Norwegian Opera & Ballet, when it comes to the use of the house’s many venues, stages and areas.

Due to performances, we can recommend a tasty dinner in one of our two restaurants. We also offer special menus for the break.

About The Operahouse
The year 2008 marked the great opera and ballet art in Norway. The nation’s new opera house was opened. An important goal for the opening was to clarify the community’s arts and cultural policy ambitions for the new opera house. The opera is now one of the country’s most important cultural meeting place for broad audiences.

About WrapMail:

Founded in October 2005, WrapMail, Inc. is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.

WrapMail launches its first client in Bangkok

WrapMail today launched Royal Pacific as its first client in Bangkok. Royal Pacific will initially use WrapMail to brand and market “The Penthouse” which is its latest apartment development in downtown Bangkok.

WrapMail signs 3 new Hotels in Norway

WrapMail today signed Hotell Ivar Assen, Hareid Hotell and Sagafjord Hotell in Norway. These hotels should start wrapping early next week.

John Walsh – We Can Help!!

I just completed a review of our blog stats and and came away with some interesting conclusions. Our blog stats are categorized a number of ways, two in particular are ‘top posts’ and ’search terms.’ The latter being what terms are used to find our blog.  

Top Posts: The post that has been read the most is this one about missing kids which been read 117 times.  Second place? This one about the iPhone, which has been read 70 times. Yes, missing children is more relevant than the iPhone.

Search Terms: Again, these are the terms that people have used to find us through search engines.  There are many iterations that our blog has recorded, such as: missing kids, milk carton, missing kids milk carton, and so on. Upon adding up all the ‘missing kid’ related terms it amounted to 58.  The second most searched term was WrapMail at 29.

I think it’s pretty interesting that a company and blog which is dedicated to developing email marketing software would have missing kids as its hot button topic.  Or is it? Or is it so obvious that our software could be a groundbreaking tool in finding kids and criminals that people can’t see the forrest for the trees?  

Hence the title of this post – Mr. Walsh, we have tried to reach you about our software (unsuccesfully) and how we could help in your quest to find missing kids and criminals. Our software is so obvious in its simplicity in using the billions of emails as the ‘new milk carton’ to find missing kids. We are using ‘old’ tools to do this job when there are new one available.  We need to talk….

Dave Kustin – CMO, WrapMail

The Power of a Simple Idea

6 days ago we posted a video pitch on the pitch section of TechCrunch, which is one of the most read blogs on the internet.  Today, our pitch is the highest rated on TechCrunch. I believe it is the highest rated because of the power of “the simple idea.” In the years before email, corporations ALWAYS sent external written correspondence on stationery, which of course included a logo and contact information.  

Fast forward to the days of corporate email and there are currently billions of corporate email users sending out trillions of emails that are essentially on blank sheets of paper. Think about that.  Imagine you are corporation and you send an introductory letter to a prospect and you send it on a plain white sheet of paper. Wow, that’s pretty memorable…I mean forgettable.  Yes, some email users include a logo in their signature, but c’mon this is the 21st century we’re more high-tech than that aren’t we?  

WrapMail takes that blank email from every employee and turns it into a branded piece of collateral and is linked back to your website.  The links are clickable and trackable which means that corporations now have their very own research tool as part of every email that is sent from every employee.  Mind you, these are emails that are going to be sent anyway, might as well put them to work.

Interactive letterhead for your email.  Simple.

 

Dave Kustin – EVP Marketing, WrapMail

Marketing – Focus

I just read that Twitter has secured another round of funding and one of the founders says that they will worry about the business model (read = revenue) after they firm up their infrastructure.  Huh?  I’m trying to think hard about this, but I’m pretty sure had I told my finance professor in business school that “I’ll worry about the revenue model for my business plan later” I think he would have flunked me.  How do these companies get funding without a clear revenue model? Amazes me.  

Marketing is no different.  Having a clear focus on what your brand means and stands for is utterly and completely essential to long term success, it cannot be overstated enough.  Being able to create a brand and word/concept association in the minds of consumers is key.  For example: Volvo = safety, Red Bull = energy drink, TechCrunch = source for tech news, Apple = cool/hip consumer electronics, WalMart = retailer of all things…get my point?  Focus is what enables consumers to create a mental shorthand for your brand.  This is ultimately done by having a clear, PRE-planned business strategy (see above) and then following that with clear, concise language, images, advertising strategies, etc.. that are memorable and different from the competition.  Being first helps too (see this post).

 

Dave Kustin – EVP Marketing, WrapMail

 

Positioning & the iPhone

There has been a great deal of talk about the iPhone - how revolutionary it is, the latest version and of course competitors to it.  The iPhone is beginning to take a chunk of the Smart Phone category away from BlackBerry.  Additionally, much of the recent press has been about the competition releasing devices to combat the iPhone and how great the devices are, blah, blah, blah.  I have some bad news for the competition.  They will never surpass the iPhone in popularity.  I am not saying this because I am an Apple loyalist (I do not own an iPhone).  I am saying this because it is law.  It is part of the laws of “Positioning” which in marketing-speak is to say that the iPhone has captured the “first-mover” position in the minds of consumers.  In addition to their superior operating system, which the competition cannot copy, they have created the perception of innovation with the iPhone as it relates to what consumers were used to.

All that said, the iPhone will most likely never supplant BlackBerry as the number one Smart Phone either and will remain the #2 in the category.  But, the competition will never supplant the iPhone and what it has done in terms of its market share.  The iPhone will however, be the #1 touch screen phone, if it already isn’t. Remember when the iPod came out and was subsequently followed by all the iPod killers like the Zune? Umm, where’s the Zune now?  Same law is in effect.  First mover, combined with innovation, from a company that has the ability to let customers know about new products will always own the mind of the consumer.

WrapMail will abide by the same law.  We have the first-mover advantage and have created innovation to the most frequently used business communication tool there is – email. Much like the iPhone did for Smart Phones, we will benefit from the same transformation in consumer thinking and perception about email marketing and how to use ‘everyday’ emails to communicate to customers and prospects.

 

Dave Kustin - EVP Marketing, WrapMail

 

Welcome

Welcome to WrapMail, Inc’s blog. Please visit frequently as this blog will be updated very often.

You’re sending your external emails every day anyway, why not turn these into marketing tools and promote all that your organization has to offer?

Rolv E. Heggenhougen

CEO