The element that makes our web based product so interesting is the fact that we can “push” advertising out within emails. No other web based email system currently does this. Yes, there are advertisements where you manage your folders, but that is where it begins and ends. If Yahoo or Gmail or Hotmail, for instance, had our technology, they would, in effect, increase their number of “sellable” impressions by a factor of whatever their daily email traffic is. Whatever that number is, it’s a lot.
As mentioned in a previous post, WrapMail is currently evaluating relationships with a number of colleges and universities with the goal of 1) creating a “college advertising” network using student email traffic as the vehicle, and 2) creating a model where WrapMail shares the revenue with participating colleges/universities.
Big Picture: create a network where not only “tier 1″ advertisers like Apple, Dell and Verizon could reach the very important college demographic, but also a network where local advertisers can serve their own ads. Yes, Johnny’s Pizza in College Town USA could log into the portal and upload an ad that would appear in local emails of college students. He could control the ad, choose what to spend and check the response. Pretty cool.
Look at this example of a possible scenario. Dave emails Joe about the big game and within that email is an ad for Dell.
Here is an example featuring local businesses.
This is new ground in the world of advertising, but such an obvious way to generate impressions. Wrap it up!
Dave Kustin – CMO, WrapMail