It is always important to be targeted when reaching out to ones audience and this is obviously very true for politicians running for office. There are many ways to research what the “target market” or voters in this case, is interested in; what issues are the most important.
The staff of the various political campaigns sends a lot of emails just like most organizations and these emails can be tools to find out what issues indeed are on the top of people’s minds using the unique WrapMail technology.
WrapMail is the invisible wrap to the sender that becomes visible to the recipient – the wrap will surround the text the sender wrote and contains images and links delivering recipients to various parts of the senders website.
For political purposes these wraps could also contain research questions such as: “What is the single most important issue for you in this election?” Each answer can have an embedded link so when clicked the recipient is taken to a website with more information as far as where the candidate stands on the issue. The WrapMail interactive letterhead turns into a research tool as recipients click; each click is recorded and immediate ranking lists can be viewed showing the different levels of interest between the issues.
The bottom line is that these emails are sent every day anyway and they go to an audience that knows the sender or the sender’s organization. Why not use them to brand the candidate and also find out what people are really focused on when they make their selections.
In the upcoming presidential election, if 90% of the recipients click to say that the economy is the single most important issue and 1% click to say that immigration is most important the candidate would of course focus on the economy.
WrapMail is all about the person-to-person emails, NOT email blasts – why not wrap these and brand the organization, promote the candidate and gather research all with every regular external email sent?