Today WrapMail installs its software at Broward Community College (BCC), one of the largest Community Colleges in the US. This is a significant milestone for both WrapMail and BCC as it is the first internal installation in an educational facility and BCC is the first college to use WrapMail to brand the college with every external email sent by faculty staff and students.
David Armstrong, President of BCC, states in this Press Release “WrapMail will enable us to communicate our broad message and all the many things Broward Community College has to offer to a large group of people much more effectively and efficiently than any other electronic media solution out there.”
WrapMail will also be used to broadcast messages from the President internally and these will be in a Wrap specifically designed for internal purposes. BCC will be able to tailor Wraps based upon sender, recipient, time, subject and/or dynamic rotation. The WrapMail system will be hosted in BCC’s datacenter and all external emails will pass through the WrapServer for wrapping before final delivery.
What would a college “sell”? Most people do not look at educational institutions as businesses, ironically most of them teach business! Colleges sell a lot of different items, the obvious one being education but other items might be school material such as books and computers, clothing and paraphernalia, credit cards and calling cards just to name a few. In addition, most schools have Foundations where they raise money and obviously Wraps can be used to promote giving to the foundation or inform about upcoming events.
The bottom line for BCC is that approximately 100,000 emails are sent every day anyway, WrapMail turns these into 100,000 impressions of the BCC brand or about 2 million per month. Recipients that get these emails can click on the pictures and with the average click-through being around 10% in the WrapMail system that could bring 200,000 new visitors to the various parts of BCC’s website every month. This is Business 101, more people on the website (read: store), more sales.