We all know how prevalent emails are in today’s society. In the wireless world we live in we no longer communicate with spoken word, but instead have developed a language filled with phrases like LOL, OMG, TTYL, BRB, SYL. If you have any doubt emails are becoming our number one form of communication, just take a weeks vacation and compare how many you receive to the amount of voice mails you get. Everything in our world is being built with the ability to send messages. Our refrigerators send emails to the grocery store when we are low of milk. Our televisions are sent messages asking if we would like to subscribe to the latest movie channel. Even as we speak clothes are being designed with built in personal computers and wireless Internet access. It should come as no surprise then that a recent study confirms that the use of emails as a marketing tool is on the rise. Let’s take a look at just a few of the top reasons why more and more companies are turning to their inboxes to boost revenue:
- With virtually everyone on this planet having at least one email address and the sales of Internet based retail companies such as Amazon.com soaring, email is estimated at generating more than 10% of sales. A number that is increasing every year.
- Companies who are consistent with their email use and send more than one email a week to their customers are seeing online sales increases of over 25%
- With such tried and true traditional forms of mass marketing such as flyer’s and mailouts no longer working, responses from emails have also increased dramatically
- Costs are always a concern and among the many ways spent promoting a product, companies that took part in the survey said that using email to advertise their product accounted for less than 10% of their budget.
With more companies turning to email to help increase revenue every year, it’s easy to see why new applications such as WrapMail are being developed to help generate revenue. In addition to this while concerns of legal issues regarding spam are becoming of an issue for some, WrapMail has the unique characteristic of not registering as spam since it basically leaves the sender as company letterhead.