Breaking Away From The “Me-Too’s”

It never fails that in today’s economy when something starts to become popular a hundred other similar products are introduced within months. McDonalds becomes the first fast food giant to sell McPizzas suddenly the market is filled with BK Pizzas, Wendy’s Fresh Not Frozen Pizzas, and of course the Jack-Pizza-In-A-Box. The ‘Me-Too’s” are everywhere lurking around the corner just dying to get their hands on the latest fad so they can cash in. That’s why it’s so important to make sure that you aren’t just another “Me-Too” but instead a company that is constantly separating itself from the rest of the pack. The best way this is done is by finding out what your competition is offering, what the customer is looking for, and then giving them something new. One recent example of this is the new campaign by Discover Card.


Don't Be A Copy CatBelieve it or not there’s actually a credit card company out there that is trying to help debtors pay off what they owe! This month Discover Card is introducing a couple of new features to it’s website. The  Paydown calculator which allows customers to enter in various payment amounts and figure out just how long it would take them to clear their balance.  Discover has also introduced a second calculator called the Purchase Planner for those customers who want to see how a new purchase would affect their monthly payment. The Purchase Planner also works in reverse by allowing customers to determine how much they can afford monthly so that they know the maximum they can charge before going over their budget.


Clearly Discover Card has decided that they will no longer be another “Me-Too” and wants to break away from the likes of Visa, MasterCard, etc. Ultimately though the best part about all of this effort to separate from the pack is that customers are being offered some amazing deals and get the added bonus of becoming trendsetters among their peers. 


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June 2008
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