When It Comes To Email, It’s All In The Words

How much do you enjoy the company you work for? Do you regularly tell people about the wonders of your product line? Do you try to amaze them with your vast knowledge of every minor detail that goes into creating your merchandise right down to the last screw? Does the passion for what you do pour out of you with every syllable? If you said no to any of these questions than it’s very possible you’re not the only one who’s caught on to your lack of enthusiasm for what you do.

This week saw the passing of one of the country’s great innovators Fredric J. Baur and what he was most famous for you have no doubt enjoyed for the past 30+ years. Originally an organic chemist specializing in the development of food storage techniques, in 1966 Baur applied for a patent that would soon change the way America did potato chips. In 1970 his patent was granted and soon his invention became known as Pringles. Famous for their container as much as their taste, Pringles took the world by storm and thanks to the love of their creator are now one of the major products in the Proctor & Gamble line. So what’s this got to do with your ability or lack there of in expressing the pride you have for the products you sale? Well you see this week as Baur was laid to rest his family obeyed his last wishes and placed his ashes in what was essentially his life’s passion….that round container of Pringles he invented all those years ago.

You can rest assured that with every word and phrase, with every conversation he had concerning Pringles, Fred let his emotions toward his product speak loud and clear. In today’s world where entire business meetings are done via email, it’s important to remember that words contain feelings. An email is a powerful tool, but if not worded properly it could lead people to misinterpret your message into something other than what you planned. Stay away from negative phrases such as “I’m not available” or “This isn’t a good offer for us”. Instead try “You can reach me again on July 30” or “Certainly you are able to offer us alternative proposal”. Avoid being too short with your messages and don’t be afraid to use punctuation to express your excitement. Bottom line remember that you only get one shot to make a good impression so let your words be filled with the passion that has made you a success to start with.


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Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

June 2008
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