We know them as the Baby Boomers. It was between 1946 and 1964 during a time in our country’s history filled with limitless possibilities that over 76 million babies were born. They would become America’s driving force ushering in such things as Television, Rock N’ Roll, and the start of the Civil Rights Movement. After witnessing the Vietnam War, the Assassination of JFK, and Man’s First Steps On The Moon it appears there’s one wave of change that they have decided to let pass them by i.e. the rise of the social network.
A study released by ThirdAge/JWT Boom (a site completely devoted to studying Baby Boomer buying habits), which included participation from 1,800 Boomers, discovered the generation that was known for their revolutionary beliefs refuses to join in the social network craze. The boomers were asked if they had ever visited a social network such as Twitter, Myspace, Facebook etc. and the answer given was an astounding NO! In fact over 78% said they had never even visited a social network. In their defense those of us who are lucky enough to still have our grandparents living know that they often are busier than teenagers. Always traveling, visiting friends/family, never in one place for long, the participants said that they were more concerned about privacy issues than making connections online. 39% gave reasons such as being too busy/having limited time and 32% wondered why anyone would join an online community in the first place.
In a day and age where everyone and their brother has a blog in which they share their office secrets, personal desires, and theories about what is wrong with the world, Boomers told the authors of the study they had little interest in anything blog related (67%). In addition to this, over half could careless about playing games online or listening to music. So what does interest them about being online and why do most have computers to start with? Email. 96% of respondents said that the number one reason they own a computer is for email access!!
Join us tomorrow when we take a look at just why Baby Boomers love email so much and how this could mean big bucks for the small business owner.