Everywhere you go these days you are more than likely asked 2 things: your personal info (age, gender, city) and your email address. Obviously the company’s website you have clicked on is looking to see just who is interested in their product, but how often do you get a response from them in your inbox? By the off chance you do receive something from a retailer you visited, it always feels robotic and missing that personal touch that you might see from an email sent by a friend. Why is this? Ok obviously some companies are too large to send personalized “Thank you’s” from everyone in their database, but why don’t small business owners do more in the way of welcoming or thanking a customer that has taken the time to purchase/research a product? After all how else do you develope a relationship with a customer you never meet in person if not by doing so in a personalized email?
Small business owners fighting it out in today’s slowing economy should take notice that there are a few quick things that can be done via email that just might bring someone back once they have made that first purchase.
- First off, let the customer know you received their reply!
- Next, inform them about the frequency by which they can expect your emails
- Let them know what they can expect in your emails including any special offers they may not be aware of
- Don’t be afraid to ask for feedback or more info from the customer as to what they are looking for
- Make the email semi-formal. While you don’t want to use slang, you may want to avoid sounding like a computer program.
Remember that people don’t want to feel like they are talking to somebody that doesn’t care about them. One way that might help make your emails sound more personal and less formal is to create a basic email that allows for minor changes to be made depending on the customer yet doesn’t take a long period of time to send out. By letting the customer know who you are and what they will get in return for responding to your email, you are in fact creating customer loyalty which is priceless given today’s economic instability.