“Email marketing currently generates an estimated return on investment of $48.29 for every dollar spent on it” according to the Direct Marketing Association.
The “email marketing” that the world knows is all mass/bulk/blast emails. These emails very often comes from a do-not-reply address and typically have images stored on a website which requires the recipient to download these to actually view the wrap around the text. Furthermore these emails typically come from a sender unknown to the recipient. No wonder these get caught in Spam filters very often, especially because many embed one pixel that reports back if the email was opened – such an embedding looks like a virus to the recipients computer and should be blocked.
But it still works! Now imagine if we used the same tactic in our daily emails and surrounded them with a wrap = interactive letterhead – this would really make every email sent by an employee a branding and sales tool.
One day the world will find the best way to deal with spam and that is to verify that the sender is authentic. Once this is verified such sender should be able to send anybody anything and then the recipient can make the desision to “junk” emails from this sender or not.
A picture, link or specific word in an email is NOT spam but that’s all the filters can look for. This is very faulty logic, most of the spam I get is all text and 99% is impersonation.
Let the humans rule and wrap it up!