Direct Marketing Hits The High Seas

As you are reading this somewhere in the back of your mind you are no doubt wondering how much the price of gas will be when you go to fill up the tank this week. With a national average of over $4 a gallon and those in the know saying it could reach $6 sooner rather than later, nobody is taking a beating worse than small business. Everything in this country is being affected by the rising costs of fuel from food to fashion, leaving many companies facing possible extinction. As Corporate America learns to cope with this new world we find ourselves living in, many are looking to the web in hopes of surviving the crunch of increasing costs.


Meet Brothers John and Brendan Ready owners of Ready Seafood. The brothers Ready are part of dying breed of men and women who battle the high seas day in and day out in hopes of bringing fresh lobsters to a table near you. With expenses hitting new heights and the size of the catch going downhill, the Ready’s have turned to the web in an attempt to lure in new customers. What can lobster fishermen offer you over the web?  For only $2,995 a year not only are you guaranteed 40 fresh lobsters delivered to your door accompanied with several pounds of clams, but you also get to keep whatever crawls it’s way into a trap in which you are the sponsor. As the cost of doing business increases the brothers say the only way to stay afloat is to venture into uncharted territory.


As the economy continues to slow and small business finds itself looking for new less expensive ways to drum up business, the use of direct marketing via online shopping, email promotions, and social networks is quickly becoming an anchor for many who are struggling to stay in business.


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June 2008
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