One thing we love about WrapMail are the relationships it helps build. Unlike other types of direct marketing, WrapMail doesn’t get caught in spam filter because it’s not spam. By taking the emails an employee sends out on a regular basis (whether it be to established customers, friends and family, or new contacts) and adding what is basically a custom designed letterhead, companies who utilize WrapMail only stand to gain from the enhanced relationship that comes as a result of using it. But what are some other ways we as small business owners can improve upon our relationships with out making the customer feel like we are only in it for a quick buck?
The first thing I would suggest is that you communicate with your customers frequently. Think about it like this, in a typical month how often do you talk to your next-door neighbor? I can say that personally speaking the it’s more than about 4-5 times a month. Now this may seem like an extreme when it comes to the business world, but the point is every time you make an effort to communicate with a customer the more that relationship grows.
Forget about that stack of form letters you keep on file for every type of situation and show a little bit of personality. Nobody likes to read junk mail and people can smell a computer-generated message a mile away. Does the entire email need to be original? Of course not, but there is something to be gained from adding personal touches depending on what you are trying to accomplish with the email.
Be prepared to respond to feedback because you might not get a second chance to stick that foot in the door. There’s nothing worse than being ignored especially when somebody asks your opinion. You take the time to give them your honest answer and then they just move on like you never responded. If someone you have contacted has a problem with your company do everything you can to not only make the situation right, but to show them you care. By showing concern and thanking them for their response while at the same time taking the appropriate measures to make sure the next customer in line doesn’t face a similar situation you are only increasing the chances of a repeat sale. Plus you are creating the all-important word of mouth as the customer goes on to talk to friends and family about their experience with your company.
Don’t be afraid to ask customers what they think and remember to respond to their concerns honestly. At the heart of every successful business lies a foundation of relationships that was built one person at a time, so the next time you speak to a customer do yourself a favor and make sure they know they aren’t just speaking to a machine.