6 days ago we posted a video pitch on the pitch section of TechCrunch, which is one of the most read blogs on the internet. Today, our pitch is the highest rated on TechCrunch. I believe it is the highest rated because of the power of “the simple idea.” In the years before email, corporations ALWAYS sent external written correspondence on stationery, which of course included a logo and contact information.
Fast forward to the days of corporate email and there are currently billions of corporate email users sending out trillions of emails that are essentially on blank sheets of paper. Think about that. Imagine you are corporation and you send an introductory letter to a prospect and you send it on a plain white sheet of paper. Wow, that’s pretty memorable…I mean forgettable. Yes, some email users include a logo in their signature, but c’mon this is the 21st century we’re more high-tech than that aren’t we?
WrapMail takes that blank email from every employee and turns it into a branded piece of collateral and is linked back to your website. The links are clickable and trackable which means that corporations now have their very own research tool as part of every email that is sent from every employee. Mind you, these are emails that are going to be sent anyway, might as well put them to work.
Interactive letterhead for your email. Simple.
Dave Kustin – EVP Marketing, WrapMail