What’s with the Do Not Reply mass emails? I receive these pretty often and often I want to reply to the sender of said email. Upon doing so, more often than not, the email address to do so is a derivative of what you see above. WHY!!!!! This action is like calling one of your customers or prospects, telling them some news or information, then hanging up on them. I must have missed that technique is Salesmanship 101. There are many flaws with mass email systems but this one is the most frustrating in my opinion. I think mass emails and newsletters should be a part of a comprehensive marketing mix, but why not give your audience an opportunity to respond to your email communication?
Clearly one of the main attractions for users of mass email solutions is the ability to send visually rich communication which will/should attract attention. Don’t get me started on the fact that most of them show up with a RED X where the images are supposed to be. Be that as it may, it is an attraction. WrapMail solves this problem. And does so with every email, not just the one that is sent monthly or quarterly. Every email, from every employee can be surrounded by a visually rich image that will be seen (our emails do not get the RED X) by your audience. And most importantly. After your audience reads your stimulating email they will be able to reply. To you.
Dave Kustin – EVP Marketing, WrapMail