WrapMail and eBay – doesn’t sound like a natural match but we go together like peas and carrots. For those of you new to this blog, indulge me for a second. WrapMail is all about “wrapping” the “everyday” external email traffic that you are going to send anyway. We do this without the need to install anything on your computer nor do you need to learn any new routines or software. What can/should be featured in a Wrap? For most of the world, Wraps would look very similar to the corporate website, but there are others that may include 3rd party ads.
So where does eBay come into play? eBay has roughly 2 million Power Sellers. These are people that have “stores” on eBay and typically sell a lot of a singular product (hammers) or a wide range of products (toys, rugs & small electronics). WrapMail is a perfect tool for these Power Sellers to push information out on their products and listings. Every time a Power Seller responds to an email they could send an email that has their featured listings in it. Here’s the best part. eBay could sell/offer this tool to their Power Sellers, thus creating a new stream of income. And if you haven’t been reading the news, eBay could use it.
Dave Kustin – EVP Marketing, WrapMail