P&Gs New Chief Marketer

Proctor & Gamble, the $8 billion advertiser, has a new Global Marketing Chief, Marc Pritchard.  For those of you that may not know, P&G is a 100+ year old company, has a few hundred brands under its control and employs 138,000 people.  They are, to say the least, a goliath.   And even a goliath has to trim costs sometimes and Pritchard is under a lot of pressure to do so given the economy and the performance of certain brands.  I of course, have a suggestion.

If P&G were to shave a 10th of a percent of that $8BB budget and redirect to WrapMail they could wrap every email from every employee for a year.  And that’s assuming every one of those employees sends emails.  Surely there are many that do not.  Assuming they all did for a second, imagine the effect it would have if they featured all of their products in the Wraps. By the way, they have enough products and promotions to keep an entire department busy rotating and managing Wraps.  Further, with that many employees, they would send about 700,000 external emails per day.  That my friends is a lot of impressions – per day.

Mr. Pritchard, feel free to call or write, as we are very willing to make P&G a deal that will cost less than $8 million to wrap all of P&Gs 138,000 employees.  Really, please call.

Dave Kustin – CMO, WrapMail


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Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

July 2008
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