Sam Huleatt over at Leveraging Ideas has written a nice post about us. Sam, who runs Leveraging Ideas provides extensive analysis on venture capital, web 2.0 and entrepreneurship.
Sam is credited with coining the terms brand reputation optimization and internal corporate social responsibility. By fusing the power of the Internet, community and corporate social responsibility Sam has described effective ways for brands to build a powerful and critical long-term asset while providing a more holistic approach to than typical return on investment (roi) metrics allow for. For more on Sam click here.
To read Sam’s excellent post, click the image below…
Dave Kustin – CMO, WrapMail