The life of a start up is an interesting one. The team works very hard at getting “the thing” up and running. Sometimes with gum and duct tape just to prove to the market that what you say is possible, is, truly possible. Then, the team begins to refine the product where the duct tape comes down and real infrastructure and solutions are put in place. WrapMail is now in the fun stage – I think so anyway – and that is what I like to think of as the 2nd stage of innovation. The first being the initial creation of our product.
WrapMail is now taking a look at all of our features and thinking about how we can make them not only perform better for the sake of performance, but also for the sake of the customer experience. We are working very hard at improving all aspects of our product to enhance the measurable results that our customers have become accustomed to seeing. In the very near future our customers will see improvements to areas such as:
- additional options for sending wrapped emails
- improved design process in the WrapMaker
- additional options with our shells (templates)