Archive for August 7th, 2008

The Shirt List

Not to be confused with the “Short List” or “Bucket List” or even “Sh-t List.”  In due time this list will be accompanied by a full explanation. Many of the names have been changed/coded in order to protect the innocent:

  1. Scott
  2. Bob
  3. Pat
  4. Jack
  5. Steve
  6. Seth
  7. Justin
  8. Lars
  9. Michael 
  10. Wayne
  11. Christine
  12. Jorge
  13. Shana
  14. Jimmy
  15. Mark
  16. James
  17. Christa
  18. Marty
  19. Christian
  20. Gary

Letter to Governor Charlie Crist


I read in the Sun Sentinel on almost a daily basis how more funding is needed for the public school system and believe that I have an “outside the box” solution. I have always been an entrepreneur of sorts and as such look for alternative ways to make money. When I look at government anywhere in the world then the mentality is pretty one of “taking money” – read: tax. I would love somebody in Government to look at the other side of the equation: make money. All government institutions have opportunities to make money, some in more obvious ways than others and deploying such new ideas combined with more efficiency could result in lower taxes, better schools and happier people.

You notice how this email is “wrapped” in an interactive letterhead which consist of images with embedded links to various portions of our website. WrapMail currently performs this service for Broward College and every email sent from faculty or staff brands the college, promotes the many different educational programs, the foundation etc and links back to various portions of BC’s website. The basic principle behind WrapMail (which has been developed in-house in our Fort Lauderdale headquarter) is to connect two obvious dots: organizations have websites and employees that send emails. WrapMail turns every email into a branding tool for the organization, drives people to the website AND turns into a research tool as the system matches up sender and receiver when a link is clicked (telling our clients who is interested in what and when). WrapMail is server based so nothing is installed on any desktop or cell phone, i.e. senders have no new routines to learn.

Here’s where I’d like to connect the opening statement and the quick overview of WrapMail and Broward College:

BC has about 2,000 faculty and staff, in addition they have close to 150,000 student email accounts.

The NEW idea: Solicit advertising from major corporations to be in the BC wrap. Imagine what it would be worth to say, Apple, to be featured in every external email sent from We believe it is worth about $5.00 per click or 5 cents per impression. The reason these ads are worth much more than banner ads is the fact that they appear in an email between people that know each other. WrapMail is not a mass email system, it is all about using the emails employees send every day anyway – why not use these to promote your own organization. Another potential advertiser in the BC wrap is also very obvious: The State of Florida.

The numbers:

BC sends about 200,000 emails daily
5 cents per impression of one advertisement: $10,000 daily “revenue” or $2.5M per year (and that’s only for one advertisement).
Even with some hefty discounts this could become a major funding source for Broward College.

Imagine rolling this program out to all public educational institutions in Florida.

WrapMail would be willing to provide the technology for free against sharing the advertising revenue.

There’s more: you will notice on the bottom of this email that there’s an amber alert for a Florida missing child. We feed these alerts automatically into all of our emails to increase the impressions of missing kids in the hope that more visibility increases the chances of finding them.

The bottom line is that I wanted to make you aware of our little technology company down here in Fort Lauderdale and how this technology combined with some outside the box thinking could provide great opportunities for the entire State.

I would love to discuss this in more detail so feel free to contact me at any time.

Thank you

Rolv E. Heggenhougen, CEO
305 S. Andrews Ave., Ft. Lauderdale, FL 33301
US Office: (954)-376-4750

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Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

August 2008

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