I just completed a review of our blog stats and and came away with some interesting conclusions. Our blog stats are categorized a number of ways, two in particular are ‘top posts’ and ‘search terms.’ The latter being what terms are used to find our blog.
Top Posts: The post that has been read the most is this one about missing kids which been read 117 times. Second place? This one about the iPhone, which has been read 70 times. Yes, missing children is more relevant than the iPhone.
Search Terms: Again, these are the terms that people have used to find us through search engines. There are many iterations that our blog has recorded, such as: missing kids, milk carton, missing kids milk carton, and so on. Upon adding up all the ‘missing kid’ related terms it amounted to 58. The second most searched term was WrapMail at 29.
I think it’s pretty interesting that a company and blog which is dedicated to developing email marketing software would have missing kids as its hot button topic. Or is it? Or is it so obvious that our software could be a groundbreaking tool in finding kids and criminals that people can’t see the forrest for the trees?
Hence the title of this post – Mr. Walsh, we have tried to reach you about our software (unsuccesfully) and how we could help in your quest to find missing kids and criminals. Our software is so obvious in its simplicity in using the billions of emails as the ‘new milk carton’ to find missing kids. We are using ‘old’ tools to do this job when there are new one available. We need to talk….
Dave Kustin – CMO, WrapMail