WRAPedu to be specific, which is the name of our new division that will be focusing on the development of the College eMail Advertising Network. We are still waiting for final, final legal approval from Broward College, but in the meantime, we have met with two other South Florida colleges, both of which have a student body of around 25,000. Further, we have a meeting next month with another South Florida college that has a total of 160,000 students at all of their campuses. Wow.
All of the colleges thus far have shown a great deal of interest in the program for a number of reasons and we expect to add one of these schools, at a minimum, within the next 60 days. It is amazing how this program has all the makings for everyone to win. The colleges will have an extremely targeted and effective tool to promote themselves AND will realize new revenue at no cost, advertisers will be able to reach the desirable 18-24 year old demographic, students will receive special offers and coupons. And finally, WrapMail will generate revenue and the creation of an entirely new type of display advertising business. Win, win, win.
Another element that is beginning to take shape here is the specific demographics that may be derived from the student bodies. For example, one of the colleges we recently met with has a significant number of students that are in graduate school. Another school has a substantial Hispanic student population. Given that a large number of the emails are student-to-student, this opens the window for even more targeted offers/advertising. Advertisers like that. A lot.
We will be launching http://www.wrapedu.com very soon with more information, so stay tuned!
Dave Kustin – WrapMail, CMO