Every company should strive for the development of propriety technology, processes or products which are often supported with patents. This is especially true for those that operate in a commodity driven business. Thankfully WrapMail does not operate in a commodity business and is alone in a $60BB market. That of course does not mean we have not pursued our own set of patents, one of which is for the WrapMaker. We have filed a patent for the WrapMaker which is the main tool for our customers to implement their own Wraps. Customers can use the templates to upload their own images, resize and crop them, add hotspots for links. Beyond that, customers can rotate all of their Wraps, create a sender specific Wrap, create group specific Wraps and even insert an RSS feed into every wrapped email. Yes, very cool.
What is really cool about this, is the fact that we have something that the ‘big boys’ of technology will not have. This is even the case for our free email version which will further distinguish us from Yahoo, Google, Microsoft and the like. And as emails move closer and closer to inclusion of HTML, not only will our image embedding technology make us attractive, which also is patent pending, so will our WrapMaker.
Needless to say, we look forward to negotiating a license of our technology 😉
Dave Kustin – CMO, WrapMail