Archive for November, 2008

WrapMail defines 3 specific markets for online eBranding

WrapMail, Inc. who’s business is to “wrap” external emails sent by employees, individual professionals and students every day in an interactive letterhead is focused on 3 market segments where there’s currently no comparable solution available. WrapMail “wraps” the external email AFTER it has left the sender thus being compatible with any device capable of sending an email. This also results in senders not having to change their routines, they do not even see the wrap. The wraps are clickable and all of WrapMail’s solutions have click-tracking and report generators including instant click alerts delivered via email or sms.

The 3 market-segments, cost-structure and market size:

WrapMail Business©:

Solution wraps external email in clients own branding. Solution includes WrapMaker and Report Generator in back office – Customer Control Panel. Requires the client to have their own domain and send emails from an email client (such as Outlook, Notes, Thunderbird, Mac Mail or Entourage, iPhone, Blackberry etc).

Solution is offered as either shared hosting – WrapMail PRO or dedicated hosting – WrapMail ENTERPRISE (the latter requiring installation at client’s data center on client’s hardware where the first routes all emails through WrapMail’s hosting facility).

Pricing: $5 per user (email sender) per month + one-time activation (and installation charge if on dedicated server).

World market: 1 billion corporate email accounts, $60b residual annual market.


WrapMail EDU©:

Solution wraps student emails. Solution is offered free of charge to colleges and universities. WrapMail will insert 3rd party approved advertising in up to 25% of the wrap. WrapMail further will offer a 25% revenue share with the educational institutions.

Students will have the ability to customize parts of the wraps with their image, text and links to sites such as MySpace, Facebook, Twitter etc.

(This solution will also be tested towards Government; WrapMail GOV, same principles).

Estimated advertising revenue: $0.05 per email total (5 ads @ $10 CPM)

US Market: 18M students sending an average of 2 emails per day – 36M emails x 5 cents ad revenue per email = $ 657M residual annual market


WrapMail Lite©:

Web-based email system comparable to solutions offered by Yahoo, AOL, Hotmail etc but with a Wrap facility as the differentiator. Prefabricated templates that are available for the specific networks (MLM, eBay, Real Estate etc) where users customize with their image, text and unique links.

Pricing: $4.95 per month or $49.50 per year

Market size:

MLM: 50M Network marketers worldwide (estimated) x $49.50 = $2.5b residual annual market

Real estate agents: 5M agents worldwide (estimated) x $49.50= $250M residual annual market

eBay Powersellers: 1M x $49.50 = $50M residual annual market


WrapMail, web statistics and Google Analytics

WrapMail offers full reporting as far as what recipients are clicking on what element of a wrap (a wrap is the html surrounding the text that is delivered via a server so clients do not need to install software on any desktop or cell phone).

In addition to the reporting offered through WrapMail’s control panel clients can also find WrapMail’s unique links (that all start with t0.wrapmail if shared solution) in the referrer list when they check their website statistics using any statistics tool including Google Analytics.

regular emails deliver website traffic

regular emails deliver website traffic

Statistics will show how many new visitors were driven to the clients website directly from a sent email. For those who are not WrapMail clients these statistics are not available/possible.

We all send emails every day, why not use them to promote our own business?

Inexpensive email Marketing

Times are tough, there is no doubt about it.  Hopefully, all of the companies out there cutting back are not doing so in their marketing departments, because in a down economy you MUST continue to communicate with your customers and prospects.  WrapMail is based on the premise that companies have employees that send emails.  These are emails that are 1) going to be sent anyway (i.e. the email that confirms a meeting for instance) and 2) company assets.  In other words, that email is or should be of business nature, is sent using the corporate email address and is therefore ‘owned’ by the company, it’s an asset.  


Existing Asset - Monetized

Existing Asset - Monetized

Think of all the building owners in Times Square, do you think they were built with those billboards and signs on it?  No, they had an asset, the exterior walls, and they monetized it by either advertising for themselves or a 3rd party.  WrapMail is the same concept.  You own the email, you might as well put it to work for you beyond just being a means to communicate – use it to cross sell, brand, inform, research and go viral.

WrapMail costs $5 per user per month.  For most any business, big or small, it should be a minimal expense, but more importantly, it puts an existing asset to work.  All hands on deck!

Wrap it up…

Dave Kustin – CMO, WrapMail

Independent Professionals Unite!

WrapMail will be launching a new service, WrapMail Lite, within the next 30 days targeted to independent professionals. Please allow me to define independent professional.  An independent professional may be someone that works in network marketing (Arbonne, Avon, Mary Kay, etc…), as an eBay seller, a real estate agent or any other professional typically associated with a group affiliation.  See below for a preview of the sign up page:

WrapMail Lite

Why do this?  There are tens of millions of people currently working as independent reps for various network marketing groups and the vast majority, if not all of them, use a web based email address to email their prospects and clients.  WrapMail Lite will be the only web based email system specifically designed for independent professionals.  Users will be able to preview and choose a professionally designed Wrap for their affiliation, customize it with their picture, link(s), contact info and send wrapped emails from a unique email address (  Why use Yahoo, AOL, Gmail or the others when you can use this to push your store out with every email?

Wrapped emails will have the designated affiliation’s images along with the users image embedded in the email which will always show up – never a red x – and will be clickable back to the users unique web page(s).  The system tracks all clicks and reports back to the sender WHO is clicking on WHAT and WHEN.  The cost will be $4.95 per month or $49.95 for the year which is an incredible value in these trying economic times.

Dave Kustin – CMO, WrapMail

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Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

November 2008

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