Times are tough, there is no doubt about it. Hopefully, all of the companies out there cutting back are not doing so in their marketing departments, because in a down economy you MUST continue to communicate with your customers and prospects. WrapMail is based on the premise that companies have employees that send emails. These are emails that are 1) going to be sent anyway (i.e. the email that confirms a meeting for instance) and 2) company assets. In other words, that email is or should be of business nature, is sent using the corporate email address and is therefore ‘owned’ by the company, it’s an asset.
Think of all the building owners in Times Square, do you think they were built with those billboards and signs on it? No, they had an asset, the exterior walls, and they monetized it by either advertising for themselves or a 3rd party. WrapMail is the same concept. You own the email, you might as well put it to work for you beyond just being a means to communicate – use it to cross sell, brand, inform, research and go viral.
WrapMail costs $5 per user per month. For most any business, big or small, it should be a minimal expense, but more importantly, it puts an existing asset to work. All hands on deck!
Wrap it up…
Dave Kustin – CMO, WrapMail