Typical response rates for direct mail campaigns are 1% and typical response rates for an email campaign is around 2%. Yes, some email campaigns may get a huge response in double digits, but that is the exception, not the rule.
WrapMail on the other hand, consistently delivers a near 10% response rate. Our internal data shows that our customers experience a response rate of somewhere between 5% and 10% – with the mode being around 8%. Think about it, you can garner a significant response from your existing customers and prospects by wrapping all of the emails that your employees are going to send anyway. Doesn’t it stand to reason that a percentage of those that respond will turn into new business.
In other news, please vote for us for a Crunchie!! These are awards that are hosted by TechCrunch, and you can vote by clicking the image below. Don’t you think technology that blows away all existing results for email response rates would be considered innovative? We do. Thank you for your support and vote!
Dave Kustin – CMO, WrapMail