WrapMail is on a quest to change the paradigm of how companies use their email as a media tool. During this journey we have spoken to a number of smart people in media, specifically, electronic media about our college program and the primary advice we get is ‘it has to fit on the spreadsheet.’ This refers to the spreadsheet that the entry level media buyer slaves over when preparing a media plan for one of the agency’s clients. Right now, we don’t fit on the spreadsheet because our category does not exist. So we are here to say – change the damn spreadsheet!! I am confident that we will uncover the agency that is entrepreneurial enough to see the opportunity that lies within our college email ad network and will simply add a line to the spreadsheet labeled ’email ad network.’
We are moving ever closer to this being a reality with Broward College and are in discussions with two consumer brands to be the first to advertise. It is too early to say who they are, but we can tell you that they are a consumer electronics manufacturer and a QSR that serves a type of food that college kids love. More to come on that front as it develops.
In other news, here is a list of all currently available MLMs in WrapMail Lite that consultants have asked us to create:
Ethos for Earth
Send Out Cards
Southern Living at Home
Warranties for Less
Wrap it up!
Dave Kustin – CMO, WrapMail