Archive for January, 2010

Bryggerikjelleren Restaurant in Lillehammer, Norway signs on with WrapMail

Another Restaurant in Norway sees the Value of WrapMails services to brand, cross-sell, upsell and make it easy to book reservations etc by simply using WrapMail to add an interactive letterhead to the regular outbound emails sent by employees.

Bryggerikjelleren Restaurant er byens treffsted og holder til i en ølkjeller fra 1855. Vi er kjent for å ha byens beste a la carte meny, og her må man huske på å bestille bord for å få plass. Den lekre baren som ligger midt i lokalet er et populært møtepunkt for de som vil ta seg en øl eller Irish i et voksent miljø. Vi har også en stor vinkjeller.

Ved siden av Bryggerikjelleren ligger Brenneriet Churrascaria – et unikt spisekonsept i Norge med grillet kjøtt som spesialitet.

Restaurantene har også en stor uteservering som brukes hele året rundt

Hotel Bristol Stephanie in Brussels signs on with WrapMail

Today Hotel Bristol Stephanie became the first hotel in the Thon Hotels chain to sign on with WrapMail.

WrapMail for Hotels

Your employees send e-mails everyday but none of the e-mails promote your business! This is what WrapMail does, and we do it without changing any routines on the desktop. With WrapMail every employee and every external email promotes your business and has links to your web-site built in. ALL recipients of e-mails either go on rooms or know someone who does! There is no limit to the number of Wraps that can be used and they can change based upon sender, recipient, time, rotation or subject (to name a few variables).

There are many ways WrapMail will help you grow your business with minimum effort, just taking advantage of all communications that your employees send every day:

• Promote the Hotel in general (build Brand Equity)
• Promote each location
• For people who have booked a room there could be a special wrap with more information about the room and location (could include upgrade offers, special items for sale in the hotel from the boutiques or otherwise, spa-bookings, beauty salon bookings, excursions, etc)
• For people who have used the Hotel before there could be a special Wrap with offers for future stays, these could be timed to correspond with the time of year when they last needed a room (vacation)
• Introduce a friend via a wrapped email, could be done with a clickable link
• Travel agents could receive a special wrap or wraps (this could of course be in different languages based upon travel agent location)
• Wrap replies to e-mail inquiries promoting exactly what the prospect is inquiring about, as well as upgrades and special offers.
• Seasonal offers can be Wrapped in seasonal Wraps.
• Wrap-rules based upon clicks: WrapMail builds databases based upon clicks from recipients! Example: if people click on a Spanish flag in a Wrap, WrapMail has the intelligence to Wrap the next e-mail sent to that e-mail recipient in a Spanish Wrap. Similarly, should a recipient click on a certain hotel in a Wrapped e-mail, the next e-mail they receive can be Wrapped with marketing information about that hotel.
• Drawings and contests can be part of a Wrap, encouraging recipients to click to be entered into a contest (they could be encouraged through the contest entry click to take part in a survey that might ask “When do you plan to take your vacation and where?”).
• Emails from hotel guests could be wrapped in Hotel promotion
• 3rd party advertising is possible in the Wrap, the WrapMail customer could turn WrapMail into a revenue generator by allowing ads for local business, rental cars, airlines etc.

PIP Printing in Fort Lauderdale signs on with WrapMail

The first PIP franchise signed on with WrapMail yesterday. They will use WrapMail to brand with every email sent by employees and focus on the many cross-selling opportunities this gives them.

WrapMail, Inc. Selected by AlwaysOn as an OnMedia Top 100 Winner Recognized for creating new opportunities in marketing, branding, advertising, and publishing

WrapMail, Inc.Selected by AlwaysOn as an OnMedia Top 100 Winner
Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Fort Lauderdale, Florida , January 11, 2010 – WrapMail today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. WrapMail was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

WrapMail and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City.

This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized.” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

Companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
Companies have a website.
Employees send emails.
Why not multiply the sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and only charge $5 per user per month.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

WrapMail CEO, Rolv E. Heggenhougen states: “We are very pleased with the award and the fact that our unique interactive marketing approach is being recognized. This comes on the heels of WrapMail becoming a Google Solutions Provider and quickly gaining new clients around the globe”.

About WrapMail:

Founded in October 2005, WrapMail is the world’s only interactive email utility that gives companies the ability to promote, advertise and track results with every outgoing email from every employee without installing any software. Headquartered in Fort Lauderdale, Florida, WrapMail wraps outgoing emails in up to 4 frames with pictures, graphics, text and links. There is never a need to change any routines on the desktop and the technology ensures delivery, as well as the integrity of the design when viewed by the recipient.
For more info, please visit

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network ( In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

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Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

January 2010

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