Archive for April, 2010

Email Marketing does not have to mean only mass emails

Companies invest a great deal in their website which is often the only “store” where they showcase products and services. The challenge is to drive people to the website but as we all know, more people in the store will lead to more sales. Corporate employees send emails every day to clients, prospects, friends and others but these are plain emails that do not generate any traffic to the website.
WrapMail offers a solution that does not require any installation but that seamlessly adds interactive letterheads (designed by the client) to every outgoing email so that each and every one becomes a promotional piece for the company and when clicked delivers the reader to the website. Furthermore the solution tracks the clicks and reports who is clicking on what and when (also in real time), turning the system into a research tool.
This “hidden” advertising medium is probably the most viral available and the least costly, WrapMail only charges $5 per user per month.
Wrap in use by Toshiba in the US

Franchise Services promotes WrapMail in their Equipment and Technology Update, April 2010

FSI franchises include Sir Speedy, PIP, Signal Graphics, TeamLogic IT, and MultiCopy in Europe.

Here’s the article about WrapMail in last nights issue:

WrapMail: Another Way to Promote Your Business

Example of wrap currently used by Jan Geller, owner of PIP in Fort Lauderdale, FL.

If you’re interested in promoting your business via email but don’t plan to use an email service provider such as Constant Contact, you may be interested in a new company and product called WrapMail. We recently learned about this product and, although we have not tested and thoroughly reviewed it, it seems to be a useful and inexpensive tool for promoting your business and website.

WrapMail takes an ordinary email from you or anyone in your center and places a custom-designed branded border or wrap around your message that can contain links directly to your local website. It can be used as a branding tool or advertising medium. The service is flexible enough that individual users have the option to use or not use the wrap and if you have several wrap designs, decide which one they want to use at any given time. WrapMail wraps the outgoing emails in up to four frames with pictures, graphics, text, links and/or audio and it does this on the server level so there’s no need to change any routines on the desktop (the sender does not see the wrap). The best feature of WrapMail is that if you add a link to your local website, you will be able to track the number of visitors to your site from your emails.

The WrapMail service is $5 per user per month plus a small installation fee. Our only word of caution about this product to date is if a recipient has disabled HTML in their email client they will not see the wrap but only get the text you sent.

If you’re interested in learning more, visit the WrapMail website at http://www.wrapmail.com or contact them at 954/253-4443 or sales@wrapmailinc.com; or contact Denise Denton, FSI Director of Marketing Communications, at 949/348-5141 or ddenton@franserv.com.

Email deemed most effective digital channel

Email deemed most effective digital channel
By Rich Cherecwich

Email was the most effective digital marketing channel for publishers, agencies, and Fortune 500 corporations last year, according to a survey from the Direct Marketing Association E-mail Experience Council.

Email got the most mentions on a survey that asked marketers to name the channel that “performed the strongest” in 2009 (39 percent), followed by search (24 percent), Adweek reports. Interestingly enough, offline digital marketing came in third, with 9 percent of marketers saying it was the most effective channel.

When it comes to measuring a channel’s effectiveness, clicks are still the most popular metric, with 72 percent of marketers using that data in their analyses. Conversions (59 percent) and impressions (58 percent) were the next two most popular stats.

Another question on the survey asked the respondents about their objectives for online marketing. “Reaching a target audience” was the most common objective, followed closely by “generating high-quality leads.”


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Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

 
 
Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

 
 
Samples:
 
 
 
 
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