Companies invest a great deal in their website which is often the only “store” where they showcase products and services. The challenge is to drive people to the website but as we all know, more people in the store will lead to more sales. Corporate employees send emails every day to clients, prospects, friends and others but these are plain emails that do not generate any traffic to the website.
WrapMail offers a solution that does not require any installation but that seamlessly adds interactive letterheads (designed by the client) to every outgoing email so that each and every one becomes a promotional piece for the company and when clicked delivers the reader to the website. Furthermore the solution tracks the clicks and reports who is clicking on what and when (also in real time), turning the system into a research tool.
This “hidden” advertising medium is probably the most viral available and the least costly, WrapMail only charges $5 per user per month.
Archive for April, 2010
Email deemed most effective digital channel
By Rich Cherecwich
Email was the most effective digital marketing channel for publishers, agencies, and Fortune 500 corporations last year, according to a survey from the Direct Marketing Association E-mail Experience Council.
Email got the most mentions on a survey that asked marketers to name the channel that “performed the strongest” in 2009 (39 percent), followed by search (24 percent), Adweek reports. Interestingly enough, offline digital marketing came in third, with 9 percent of marketers saying it was the most effective channel.
When it comes to measuring a channel’s effectiveness, clicks are still the most popular metric, with 72 percent of marketers using that data in their analyses. Conversions (59 percent) and impressions (58 percent) were the next two most popular stats.
Another question on the survey asked the respondents about their objectives for online marketing. “Reaching a target audience” was the most common objective, followed closely by “generating high-quality leads.”