Here’s an idea: the government can make Google type revenue by selling advertising in emails. Consider this example:
100,000 governmental email users send 10 emails every day, that’s 1M emails per day
Let’s say they add an interactive letterhead to these emails (promoting and informing with images, text and links) and reserves a portion of that letterhead for advertising
Further, let us assume they can fit 5 small ads (with embedded links) and sell these for 5 cents per impression: 5 cents x 1M = $50,000
$50,000 times a governmental year of 250 days would generate $12.5M
In the US there’s about 10M governmental employees that send emails so here the daily revenue would be 5 cents x 10M x 10 = $5M or $1.25b/year!
Who said the Government can’t make money?
What would the costs be? The cost of deploying WrapMail for the government would be about 25% of the revenue.
These emails could also help searching for missing kids, wanted criminals etc – i.e. combining promoting and informing about the governmental institution, find the missing and generate revenue at the same time.