a new revenue source for local and federal government

Here’s an idea: the government can make Google type revenue by selling advertising in emails. Consider this example:

100,000 governmental email users send 10 emails every day, that’s 1M emails per day
Let’s say they add an interactive letterhead to these emails (promoting and informing with images, text and links) and reserves a portion of that letterhead for advertising
Further, let us assume they can fit 5 small ads (with embedded links) and sell these for 5 cents per impression: 5 cents x 1M = $50,000
$50,000 times a governmental year of 250 days would generate $12.5M
In the US there’s about 10M governmental employees that send emails so here the daily revenue would be 5 cents x 10M x 10 = $5M or $1.25b/year!
Who said the Government can’t make money?
What would the costs be? The cost of deploying WrapMail for the government would be about 25% of the revenue.
These emails could also help searching for missing kids, wanted criminals etc – i.e. combining promoting and informing about the governmental institution, find the missing and generate revenue at the same time.


0 Responses to “a new revenue source for local and federal government”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 15,087 other followers

 Subscribe to WrapMail Blog

Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

August 2010
« May   Sep »

RSS CEO’s blog


%d bloggers like this: