The Automotive Resource Network (TheARN) today signed a license agreement with WRAPmail (OTC: WRAP) for WRAPmail’s Enterprise Solution Software hosted on a dedicated server by WRAPmail.
“We are very excited to have TheARN come onboard to use our solution for creating interactive email stationery for all of their agents. This will enable TheARN agents to brand and market their offerings with every email they send and also help drive traffic to each agent’s independent ARN website” said Rolv Heggenhougen, CEO of WRAPmail. WRAPmail Enterprise is a dedicated server solution hosted by WRAPmail which includes full webmail, WRAPmaker, Reporting and a Campaign module.
“It’s all about differentiation in a competitive environment and us being able to have all our representatives market our products and services with every email they send is very exciting. WRAPmail’s interactive email platform is the perfect solution in today’s market allowing our distributors to track the people that are interested and leave the rest alone!” offered Kathy Roberton, President of The Automotive Resource Network and continues “we expect to have 10,000 representatives using WRAPmail within the next 12 months”.
The concept behind WRAPmail is to utilize the facts that almost everyone have websites (corporate and/or social network site) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website(s) and conduct research. WRAPmail also helps search for missing children with every email sent by incorporating an optional RSS feed from the Center for Missing and Exploited Children.
WRAPmail has now entered the Revenue stage with its newly released offerings model:
1 WRAPmail PRO: Our free shared solution available to anyone that now will have advertising from other WRAPmail clients incorporated. Not only is the solution free and the ads will not interfere with the WRAP (unless the user wants it to) but WRAPmail will share 25% of the Advertising revenue with the user.
2 WRAPmail PRO+: Shared solution, $50/user/year. No 3rd party ads unless the client opts in to the Ad-revenue-share program. These users will be able to select the advertisers/ads they want displayed in or around their WRAPS IF they select to have 3rd party advertising at all.
3 WRAPmail Enterprise: Dedicated solution, $3,500/year plus $40/year per user. WRAPmail will host a dedicated Server for each Enterprise client and this solution has all the features of the shared solution plus a Campaign Module for sending email campaigns. There is no extra charge for using the campaign module and we believe there is a brand new market opportunity for WRAPmail with this solution with the heavy users of Newsletters and mass mailings. The major differentiator between WRAPmail and companies offering mass email solutions is the fact that WRAPmail emails get delivered without the Red X and message to download images in email clients. WRAPs also do not look like posters but rather like regular emails framed in images with embedded links.
To be launched march 2012, the concept is a mix between similar models from Facebook and Google but focusing on pushing 3rd party ads out with regular emails as opposed to website ads. An advertiser can have a free account and there’s no usage requirement to become an advertiser. Advertisers simply create their ad in the WRAPmail Dashboard; pick City, State, Country and/or Industry of other users for placement of ads. Minimum rates (which users can increase for better placement) are $1 CPM (cost per 1,000 impressions) and $0.10 CPC (cost per click) and advertisers can set monthly budgets.
WRAPmail will share 25% of the ad revenue with the users that opt-in to the ad-revenue-share program.
About The Automotive Resource Network:
About The Automotive Resource Network, Inc.: The Automotive Resource Network, Inc. offers a unique month to month vehicle service contract and roadside assistance products direct to consumers through independent sales channels. The company is public and trades under the symbol ARNH.
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