Email Marketing is the most successful marketing tool of all

  • According to a Pew Internet and American Life Project’s Generations 2010 report, 94% of people online send or read email. 
  •  The breakdown of email usage across age groups:
  • 96% of Millennials (ages 18 to 33)
  • 94% of Generation X (ages 34 to 45)
  • 91% of young Boomers (ages 46 to 55)
  • 93% of Older Boomers (ages 56 to 64)
  • 90% of the Silent Generation (ages 65 to 73)
  • 88% of the G.I. Generation (ages 74 and up)
  • Email is growing:
  • According to a Radicati Group, Inc report “The total number of worldwide email accounts is expected to increase from 3.3 billion accounts in 2012 to more than 4.3 billion accounts by year-end 2016. This represents an average annual growth rate of 6% over the next four years.”
  • Merkle study reports that commercial emails account for 30% of all the time spent on email which is the only category of email that has been growing over the last 3 years (other categories are friends and family, work and other).
  • Email will make your business money:
  • The most fascinating stat of all is that, according DMA in their 2011 report, email marketing has a higher return than all other forms of marketing. For every dollar spent on email marketing the average return is more than $40! This is higher than social media, SEM, online display ads, mobile and catalog marketing. 

 

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The idea behind WRAPmail is to utilize the everyday realities that almost everyone has a website, social network site(s) and also sends emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the websites and help conduct marketing research (through tracking analysis). WRAPmail is available for free (with 3rd party ads) or for a license fee. No routines change as users simply download a toolbar or route emails via Google or WRAPmail’s servers. While the focus is on one-and one email, WRAPmail also offers an Enterprise solution where clients can send unlimited email campaigns using the same technology that avoids the RED X when emails arrive.  Wrapmail’s solutions are built so that recipients see images right away and are not as quick to discard the email due to the lack of seeing anything enticing or for being afraid of viruses when they would otherwise download the images.

 

 

 

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Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

 
 
Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

 
 
Samples:
 
 
 
 
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