FORT LAUDERDALE, Fla., Jan. 14, 2013/PRNewswire/ –WRAPmail, Inc. (OTC: WRAP) announced today that it has completed developing its affinity solution where fans of sports teams and celebrities/artists can purchase a licensed WRAP (interactive email template) to use with their regular emails to show their affinity to their team or favorite celebrities or artists. WRAPmail already has an agreement with a European soccer team that will be the first to offer its affinity solution to its fans.
“The idea came to us by looking at the massive fan bases for many sports teams and celebrities” says Rolv E. Heggenhougen, WRAPmail’s CEO. CEO Heggenhougen further states that “some of these have tens of millions of fans, only a small adoption of which could potentially generate significant revenues for those involved”. “This could also be a potentially huge revenue generator for the teams and celebrities/artists if hundreds of thousands or millions of fans become their marketers” concludes CEO Heggenhougen.
Now that the system is developed, WRAPmail’s next step is to consummate more agreements with sports teams and celebrities to start marketing this to their respective fan bases. Anyone interested in such an agreement may contact email@example.com.
These WRAPS will feature the team and/or favorite players, the celebrity and also ticket sales and merchandise sales, effectively turning fans into marketers. The WRAPS will also be able to be customized by the user with their own image, text and link (contingent upon the approval of the sports team or celebrity).
Pricing is not yet established, however, WRAPmail expects but that the cost of an official, licensed WRAP will be about the same as the cost of a t-shirt. Just like fans wear t-shirts they will with this solution be able to “wear” their favorite WRAP around all their regular emails.
WRAPmail will share in the revenue generated from the sale of these WRAPS with the team or celebrity/artist and expect not only to generate significant potential revenue for both parties but also be able to drive new revenue for the teams and celebrities. Every email sent by a user will help promote anything sold by the team or celebrity with potentially millions of emails sent daily by fans.
WRAPmail has noticed that some celebrities have over 30 million fans on Facebook alone, only a 1% adoption of which could generate about 3 million impressions daily (based upon 300 thousand users sending an average of 10 emails each per day).
The idea behind WRAPmail’s email marketing approach is to utilize the everyday realities that almost everyone has a website, social network site(s) and also sends emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the websites and help conduct marketing research (through tracking analysis). WRAPmail is available for free (with 3rd party ads) or for a license fee. No routines change as users simply download a toolbar for their webmail (Gmail, AOL, Yahoo, Microsoft LIVE/Hotmail etc.) or route emails via Google or WRAPmail’s servers. While the focus is on one-and one email, WRAPmail also offers an Enterprise solution where clients can send unlimited email campaigns using the same technology that avoids the RED X when emails arrive. WRAPmail’s solutions are built so that recipients immediately see images and are not as quick to discard the email due to the lack of seeing anything enticing or for being afraid of viruses when they would otherwise download the images.
Anyone can sign up for WRAPmail for free at www.wrapmail.com
WRAPmail’s revenue models are advertising revenue through its own Ad Network where users can advertise in other user’s emails (predominantly in the free user’s emails), license fees from ad-free and Enterprise clients, Custom WRAP Design, per mail sent fee for email campaigns and Premium licensed Sports Team and Celebrity WRAP Sales to Fans.
Furthermore, WRAPmail helps search for missing children with every email sent by free users by incorporating an RSS feed from the Center for Missing and Exploited Children – see Huffington Post article by clicking here.
Forward looking statements and risks and uncertainties
Matters discussed in this press release contain forward-looking statements. The words “anticipate,” “believe,” “estimate,” “may,” “intend,” “expect,” and similar expressions identify such forward-looking statements. Expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. Forward-looking statements are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with, among other things, the impact of economic, competitive, and other factors affecting our operations, markets, products, and performance. The matters discussed herein should not be construed in any way, shape or manner as an indication of WRAPmail’s future financial condition or stock price. For more complete information regarding our business and financial condition, you may access our filings at otcmarkets.com.
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