Archive for the 'Mobile Devices' Category

Positioning & the iPhone

There has been a great deal of talk about the iPhone – how revolutionary it is, the latest version and of course competitors to it.  The iPhone is beginning to take a chunk of the Smart Phone category away from BlackBerry.  Additionally, much of the recent press has been about the competition releasing devices to combat the iPhone and how great the devices are, blah, blah, blah.  I have some bad news for the competition.  They will never surpass the iPhone in popularity.  I am not saying this because I am an Apple loyalist (I do not own an iPhone).  I am saying this because it is law.  It is part of the laws of “Positioning” which in marketing-speak is to say that the iPhone has captured the “first-mover” position in the minds of consumers.  In addition to their superior operating system, which the competition cannot copy, they have created the perception of innovation with the iPhone as it relates to what consumers were used to.

All that said, the iPhone will most likely never supplant BlackBerry as the number one Smart Phone either and will remain the #2 in the category.  But, the competition will never supplant the iPhone and what it has done in terms of its market share.  The iPhone will however, be the #1 touch screen phone, if it already isn’t. Remember when the iPod came out and was subsequently followed by all the iPod killers like the Zune? Umm, where’s the Zune now?  Same law is in effect.  First mover, combined with innovation, from a company that has the ability to let customers know about new products will always own the mind of the consumer.

WrapMail will abide by the same law.  We have the first-mover advantage and have created innovation to the most frequently used business communication tool there is – email. Much like the iPhone did for Smart Phones, we will benefit from the same transformation in consumer thinking and perception about email marketing and how to use ‘everyday’ emails to communicate to customers and prospects.


Dave Kustin – EVP Marketing, WrapMail


Spam filters are obsolete

SPAM or Unsolicited Bulk Email (UBE) is a common inconvenience for e-mail users. UBE-filters are supposed to catch problematic messages that the filter believes is unwanted for the end user. It would be an equivalent to having someone go through all your snail mail and then decide what you should get and what should go directly to trash. The UBE filters look for many different things such as key words, pictures, links and the combination thereof. The main problem with UBE is impersonation and the best solution on the market today is something called SPF (Sender Policy Framework), also known as Sender ID. SPF is a statement that resides in the domain record and ONLY the administrator of a domain can alter this statement, spammers can NOT! All leading UBE-filters look for the SPF statement and more and more emails are being deleted based upon the lack of such a statement.

The UBE-filters normally have a setting to detect the SPF but if this is not turned on then emails with, for example, a logo in the signature or several links in the text might get deleted or sent to UBE folder even though the sender is known and accepted to/by the recipient.

SPF is CRUCIAL for everyone in the immediate future as the lack thereof will lead to more and more emails NOT being delivered to the intended recipient and this WITHOUT notice to the sender! The bottom line is that nothing is perfect and nobody should trust mail or email 100% and it is therefore just plain common sense to follow up on important emails (actually a good reason to touch base is to ask ”did you get my email?”)

The world is moving towards more pictures and links in emails and thus it becomes of the utmost importance to ”authorize” the sender which the SPF statement does. 90+% of all spam is impersonation, easily detected by verifying the sender. Furthermore most spam today does NOT contain pictures but just text.

If we only verified that the sender is authentic then why have any filters that look for anything else? If an authentic sender starts sending junk then the human recipient can easily put the sender on their junk list as opposed to leaving that decision to a filter that works off faulty logic.

WrapMail’s email delivery assurance system

WrapMail has a system to secure delivery of all emails. When someone receives a wrapped email for the very first time this system also sends a text-only duplicate of the email. This is to counteract those email filters that simply ignore sender verification but looks for images and/or links and judges the email to be spam or junk based on this. The text-only copy arrives just like any other non-enhanced email and will have the following two lines on the bottom:



The words “HERE” will be linked and a click on the first “HERE” results in no more duplicates while a click on the second “HERE” results in this user being added to a recipient exclusion list and will receive text-only emails in the future. If the recipient does not click on either “HERE” nor clicks on the WrapMail client’s wrap then the system will keep sending duplicates until one of these actions is taken.

WrapMail helps find missing kids – the new milk carton

Unfortunately people, especially children, go missing every day. There are a great number of methods in place to help find the missing BUT one very obvious method is totally ignored, not to say impossible until WrapMail developed its technology: email. Not email-blasts BUT using the emails people send every day anyway (one-on-one emails)!

Corporate and Government employees send emails every day, these emails go to the public, businesses and government agencies but when they arrive they are plain black on white.

Each of these emails could have a Wrap surrounding the email that in addition to information and links to the respective websites also could feature pictures of missing adults and/or children. WrapMail, Inc.’s technology allows for dynamic rotation of content so that every single email that is sent out could feature new missing kids so that every single one is exposed to the receiving audience. There are already RSS feeds with data on missing kids that can be incorporated into a wrapped email. This is the milk carton of the 21st Century! All emails that leave WrapMail, Inc. have an amber alert on the bottom, currently linking to missing children in Florida where WrapMail is headquartered. This RSS feed comes from the Center for Missing and Exploited Children.

These pictures could have embedded hyperlinks that lead to pages with more details (such as more pictures, last seen, clothes worn, last seen with etc).

There are about 50 billion emails sent every day; one-on-one emails that is, every one of them could be looking for missing children.

The bottom line is that these emails are sent every day anyway – why not use them for something good? WrapMail offers their solution for free for approved organizations as they, like everyone else, send external emails every day. WrapMail offers its clients the ability to incorporate this feature for free, either with just an amber alert or a rotation of missing people with every outbound email.

WrapMail also offers a free solution where users can set up a free email account and then build their own wrap with pictures and links.

Please also see this article:

WrapMail Compatible: Apple iPhone, Blackberry Bold & Many More

Got an iPhone? If you’re like, well, MILLIONS of Americans at this point, you do, or know someone that does. Not on Cingular and you’re more of a Blackberry fan? That’s just fine too; lucky for you, me, and just about everyone else, WrapMail is completely compatible with not only the iPhone, Blackberry Bold and a whole slew of new phones coming out from Nokia, but any email-capable phone can Send wrapped emails. The previously mentioned ones go a step further…they can receive them as well.

That’s right, the iPhone, Blackberry Bold and other new phones launching soon can actually receive wrapped emails, complete with clickable links and launchable browser pages!

The world is changing folks, that much is clear. We’re getting more mobile, more active, and further away from traditional desktop computers. Heck, we’re even getting further away from laptop computers as devices are being made more powerful, more compact, and more feature rich. It is amazing to be right ahead of that curve.

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Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

January 2020
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