Archive for the 'Web Traffic' Category

Free WrapMail for Google Apps for Business

Many companies move to having their emails hosted by Google in Google Apps for Business. This way users get access to all the features of Google Apps and the ease of the gmail interface. Setting up a free WrapMail account could not be easier, simply go to the website and click on “Sign Me Up for FREE” and then create your wrap in the WrapMaker found in your WrapMail Dashboard. WrapMail even offers to make your first custom wrap for free based on your website! Then, when your wrap has been made it is very simple to get started; just log into your Google Business Apps account and go to “Service Settings”, click on “email” and enter in WrapMail’s server in the “Outbound Gateway” box and send emails. They will all arrive in the wrap you chose so recipients see your images and can click on these to go to various parts of your website. WrapMail even reports clicks right back to your inbox! WrapMail is also compatible with Google Analytics so you can track the effectiveness of your emails also there.

Just click here to see some client examples.

WrapMail approved by Google Analytics and listed in the Google directory

WrapMail was just approved by Google for inclusion in the Google Analytics Application/Product Marketplace. The listing can be found here

WrapMail has for long been listed in the Google Apps Marketplace with both the Business and Educational email marketing solution.

Companies invest a great deal in their website which is often the only “store” where they showcase products and services. The challenge is to drive people to the website but as we all know, more people in the store will typically lead to more sales. Corporate employees send emails every day to clients, prospects, friends and others but these are plain emails that do not generate any traffic to the website.
WrapMail offers a solution that does not require any installation but that seamlessly adds interactive letterheads (designed by the client) to every outgoing email so that each and every one becomes a promotional piece for the company and when clicked delivers the reader to the website. Furthermore the solution tracks the clicks and reports who is clicking on what and when (also in real time), turning the system into a research tool.
This “hidden” advertising medium is probably the most viral available and the least costly, WrapMail only charges $5 per user per month (and a one-time signup charge of $150 which includes a custom wrap).

Email Marketing does not have to mean only mass emails

Companies invest a great deal in their website which is often the only “store” where they showcase products and services. The challenge is to drive people to the website but as we all know, more people in the store will lead to more sales. Corporate employees send emails every day to clients, prospects, friends and others but these are plain emails that do not generate any traffic to the website.
WrapMail offers a solution that does not require any installation but that seamlessly adds interactive letterheads (designed by the client) to every outgoing email so that each and every one becomes a promotional piece for the company and when clicked delivers the reader to the website. Furthermore the solution tracks the clicks and reports who is clicking on what and when (also in real time), turning the system into a research tool.
This “hidden” advertising medium is probably the most viral available and the least costly, WrapMail only charges $5 per user per month.
Wrap in use by Toshiba in the US

WrapMail Lite Launches

We are pleased to announce the official launch of WrapMail Lite for independent consultants in multilevel marketing companies. Independent consultants now have access to the same powerful email marketing software that WrapMail Pro clients use. After signing up for the web-based system, reps will choose their affiliation or network marketing group by selecting a professionally designed wrap which they can customize with their picture, personal web site link & contact info, then, they can send emails and track their activity.

Currently, there are more than 30 companies that reps can choose wraps from with plans to have more than 100 multilevel marketing companies in the system by the end of January. Some of the current companies include: Amway, Arbonne International, Shop to Earn, Avon, Mary Kay, Monavie, Pampered Chef, Herbalife, and Your Travel Biz. The cost for the service is $4.95 per month or $49.95 for the year.  Here’s the full list of currently available groups to choose from:

Ameriplan
Amway
Arbonne
Avon
Creative Memories
Dubai MLM
Enagic
Eniva
FreeLife
Genewize
Herbalife
IntelaTrader
Isagenix
Longaberger
Malaleuca
Mary Kay
Monavie
Nuskin
Pampered Chef
Party Lite
Passion Parties
Pre-Paid Legal
Shaklee
Shop2Earn
Southern Living at Home
Stampin Up
Tastefully Simple
Tru Chocolate
Tupperware
U1st Financial
USANA
USBorne
Warranties for Less
Xango
YTB
Zrii

The Wrap can be linked back to the sender’s unique web site, blog, or the corporate site. When the Wrap is clicked, the system will report who is clicking on the sender’s Wrap and when. With an estimated 15 million people in the U.S. involved in network marketing and more than 68 million worldwide, we thought this was a natural product for us to launch. Additionally, given the current economic conditions, we expect the activity in MLMs to increase and WrapMail Lite is a very inexpensive tool for independent reps to use to grow their business.

Wrap it up and stay tuned for more updates!

Dave Kustin – CMO, WrapMail

WrapMail, web statistics and Google Analytics

WrapMail offers full reporting as far as what recipients are clicking on what element of a wrap (a wrap is the html surrounding the text that is delivered via a server so clients do not need to install software on any desktop or cell phone).

In addition to the reporting offered through WrapMail’s control panel clients can also find WrapMail’s unique links (that all start with t0.wrapmail if shared solution) in the referrer list when they check their website statistics using any statistics tool including Google Analytics.

regular emails deliver website traffic

regular emails deliver website traffic

Statistics will show how many new visitors were driven to the clients website directly from a sent email. For those who are not WrapMail clients these statistics are not available/possible.

We all send emails every day, why not use them to promote our own business?

Millions of Unused Ad Impressions Part II

And so it begins….WrapMail is moving forward with Broward College to seek approval to have sponsorships appear in all outgoing student emails.  So far, approved brands include: Apple, Dell, Coke & HP. An official start date has yet to be determined. Potentially, what this means is, every time a student sends an email using their Broward College email address, it will be wrapped with a Broward College approved Wrap which will promote the college, and will have a portion of the Wrap dedicated to a sponsorship. This will be a groundbreaking development in the world of online sponsorship and communication.

Think about what the college is doing.  They have recently gone from being a community college to a four year degree granting institution and they will be using the IMMENSE email traffic from their students to 1) increase awareness about their new status, programs & degrees and 2) drive new revenue in a year full of budget cuts.  Cost for both – $0.  It gets even better, WrapMail will be sharing the revenue with the college.

We are still completing a full audit of email traffic but a recent 10 day review revealed roughly 500k emails, which is like having 500k visitors – the visitor being the person receiving the email.  If we were to extrapolate that over a year, just for fun, there would be 18,250,000 “visitors.”  And that’s one college (see this post). I don’t know about you, but that’s pretty exciting and once one college does this others will surely follow. Here is an example of what a Wrap could look like:

Possible Ad

Possible Ad - click for full size

Will some students rail against this? Sure. Are fewer students using email? Probably. But the stats don’t lie and everyone is a consumer. Whether these emails are going to professors, friends, family or future employers…all of them are consumers. To ease some of the possible resistance, the college will be engaging the students with tactics such as a Wrap design contest. So, as the title of this post no longer suggests, but now proves, there are millions of unused ad impressions – about 18 million to be exact.

Dave Kustin – CMO, WrapMail

Email Marketing – New Look

“You can always identify the pioneers; they are the ones with arrows in their backs.”

Ouch…there goes another arrow. WrapMail has definitely taken on the role of pioneer since its launch in January of 2006 in the world of email marketing. We are redefining how organizations use their ‘everyday’ emails to drive new sales, gain market research and even create new streams of revenue.  This past week I received the two emails below which demonstrate email marketing the ‘old way.’

 

Borders

Borders - The Old Way

Pier 1

Pier1 - The Old Way

Don’t those look great?  Don’t they make you want to click all over those emails with those attractive images?  Wait, what’s that?  What images you say.  Exactly. Now, take a look at how a wrapped email using our technology shows up…every time.

Ours

Ours

We connect two dots: the corporate website and email.  And we do it without installing anything on any desktop so we’re compatible with all email clients including cell phones. The above is the result.  Email marketing is moving in a new direction and it includes having (embedded) HTML within emails.  Why? Well, you be the judge.  Which image would you be more inclined to click? The one with empty boxes and red Xs, or the one with images and product shots/offers.  The wrapped example is based on a personal email – not a blast, which does not come from “do-not-reply” but rather from someone you know. 

To me, the best part is the sentence at the top of the two mass emails which say “Are you having trouble viewing this email?”  I would say a resounding yes.

Dave Kustin – CMO, WrapMail


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Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

 
 
Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

 
 
Samples:
 
 
 
 
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