Posts Tagged 'analytics'

Response Rates & The Crunchies

Typical response rates for direct mail campaigns are 1% and typical response rates for an email campaign is around 2%.  Yes, some email campaigns may get a huge response in double digits, but that is the exception, not the rule.  

WrapMail on the other hand, consistently delivers a near 10% response rate.  Our internal data shows that our customers experience a response rate of somewhere between 5% and 10% – with the mode being around 8%.  Think about it, you can garner a significant response from your existing customers and prospects by wrapping all of the emails that your employees are going to send anyway.  Doesn’t it stand to reason that a percentage of those that respond will turn into new business.

In other news, please vote for us for a Crunchie!!  These are awards that are hosted by TechCrunch, and you can vote by clicking the image below.  Don’t you think technology that blows away all existing results for email response rates would be considered innovative? We do.  Thank you for your support and vote!

Dave Kustin – CMO, WrapMail

WrapMail, web statistics and Google Analytics

WrapMail offers full reporting as far as what recipients are clicking on what element of a wrap (a wrap is the html surrounding the text that is delivered via a server so clients do not need to install software on any desktop or cell phone).

In addition to the reporting offered through WrapMail’s control panel clients can also find WrapMail’s unique links (that all start with t0.wrapmail if shared solution) in the referrer list when they check their website statistics using any statistics tool including Google Analytics.

regular emails deliver website traffic

regular emails deliver website traffic

Statistics will show how many new visitors were driven to the clients website directly from a sent email. For those who are not WrapMail clients these statistics are not available/possible.

We all send emails every day, why not use them to promote our own business?


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Website: http://www.wrapmail.com
Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

 
 
Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

 
 
Samples:
 
 
 
 
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