Posts Tagged 'missing children'

A Unique Approach in the Search for Missing Children – Huffington Post

Article from Huffington Post:

About 2,100 children go missing in the U.S. every single day. This is a huge problem that screams for innovative methods in the effort to find them and find them fast. I am a parent and as such I can only imagine the pain parents of missing children go through. They try everything within their means but sadly enough; most do not have much means.

The U.S. Department of Justice* reports:

• 797,500 children (younger than 18) were reported missing in a one-year period of time studied resulting in an average of 2,185 children being reported missing each day.
• 203,900 children were the victims of family abductions.
• 58,200 children were the victims of non-family abductions.

Not a single day goes by without a story in the media about someone missing, but the few that do get featured are but a fraction of all that currently are missing. It is also interesting to note that the ones covered in the media tend to be of affluent parents and photogenic, to say the least. Cases go on for years and years and even the other day I got an email about “Maggie” who went missing five years ago in Portugal.

In the “old” days the missing were featured on milk cartons but they typically had been missing for quite some time before they were featured. When I used to get the electric bill via “snail-mail” it had one or two missing persons on it but now I am paperless, all bills come via email. Hmm… Maybe email could help us search?

There are many very good efforts, from nonprofits to for-profit corporations. The Center for Missing and Exploited Children (CMEC) has an RSS feed (a free news-style feed) of all the missing and Amber Alerts and do a great job in getting data out very fast. “A Child is Missing” is also a great system in use by many states using SMS to alert locals about someone gone missing.

Very soon after I founded WRAPmail, (OTC: WRAP) I realized that our technology could be used for something good. I think the constant news about missing children and what we developed somehow connected in my head. The concept behind WRAPmail is to turn regular one-on-one emails into marketing and branding for the sender’s company or the senders themselves. It was a simple idea conceived from the fact that we all have websites (corporate or social) and we all use email on a daily basis. WRAPmail adds a dynamic and interactive letterhead around these emails with embedded links back to senders’ website(s). I did a little research and found the RSS feed from the CMEC and asked our programmers if we could not take that feed and feed it directly into emails sent by our users. Sure enough, they figured out a way to do this and today every email sent by any of our employees, any free WRAPmail client and any other client who opts in now features one missing child with an embedded link back to CMEC, where those that click can find more information.

WRAPmail is for-profit, but if we also can do something good, why not? My thinking was pretty simple: Featuring more children should increase the chance of finding more. Technology makes us able to insert these impressions the second they are available from CMEC. Imagine how many could be featured if, for example, all emails sent by a government employee featured one missing child. What if large organizations did the same? We are coming close to an election where billions of dollars are or will be spent, among the expenditures are emails sent by politicians, staff and party organizations and each one could feature a missing child.

Think about it. You get an email from someone you know, what if that email had an image of a missing child and you saw this just before stepping out to lunch? The chances that you would see this child on your way to or from lunch as miniscule, but what IF? What if we all were exposed to these images? I say the chances of finding more would increase.

*Andrea J. Sedlak, David Finkelhor, Heather Hammer, and Dana J. Schultz. U.S. Department of Justice. “National Estimates of Missing Children: An Overview” in National Incidence Studies of Missing, Abducted, Runaway, and Thrownaway Children. Washington, DC: Office of Juvenile Justice and Delinquency Prevention, Office of Justice Programs, U.S. Department of Justice, October 2002, page 5.]

WrapMail helps Wisconsin Center 4 Missing Children and Adults search via email

WrapMail adds pictures of missing children to all emails

WrapMail has now added images of missing children in the US with a link to more information to the bottom of all the emails that go through the system. This way every single email sent using WrapMail’s technology is looking for the missing children. Our hope is that more exposures will lead to more recoveries and with WrapMail now being FREE the volume of emails are growing exponentially every day.

WrapMail’s focus is to turn every regular email sent into a branding opportunity for organizations. All organizations, both private, public and governmental have a need to get information out about their products and services and with WrapMail they accomplish turning the regular email into an email surrounded by images (with embedded links) so recipients can see what the sender is promoting. The system also includes real-time tracking so when someone clicks on a link in a wrap the sender is immediately notified of who clicked and where on the senders website they went.

WrapMail is also being used more and more by individuals that want to promote their social networking profiles, make birthday invitations or just create a wrap from a vacation. All these emails also feature the image and link to a missing child on the bottom.

Free WrapMail search for missing kids

We are pleased to tell the world that WrapMail has becomes free. The main reason we’re doing this is to help look for missing kids. Every single email sent by a WrapMail user will have an Amber Alert on the bottom which links to a site for more information. By making WrapMail free we expect a large increase in the number of users and the more users, the more emails are sent and the more impressions of the missing kids!

The signup will change, until it has sign up for free by using code: SOFIE and then enter dummy data in the credit card fields.

Here’s a sample of one of our wraps with an amber alert for Florida on the bottom:

John Walsh – We Can Help!!

I just completed a review of our blog stats and and came away with some interesting conclusions. Our blog stats are categorized a number of ways, two in particular are ‘top posts’ and ‘search terms.’ The latter being what terms are used to find our blog.  

Top Posts: The post that has been read the most is this one about missing kids which been read 117 times.  Second place? This one about the iPhone, which has been read 70 times. Yes, missing children is more relevant than the iPhone.

Search Terms: Again, these are the terms that people have used to find us through search engines.  There are many iterations that our blog has recorded, such as: missing kids, milk carton, missing kids milk carton, and so on. Upon adding up all the ‘missing kid’ related terms it amounted to 58.  The second most searched term was WrapMail at 29.

I think it’s pretty interesting that a company and blog which is dedicated to developing email marketing software would have missing kids as its hot button topic.  Or is it? Or is it so obvious that our software could be a groundbreaking tool in finding kids and criminals that people can’t see the forrest for the trees?  

Hence the title of this post – Mr. Walsh, we have tried to reach you about our software (unsuccesfully) and how we could help in your quest to find missing kids and criminals. Our software is so obvious in its simplicity in using the billions of emails as the ‘new milk carton’ to find missing kids. We are using ‘old’ tools to do this job when there are new one available.  We need to talk….

Dave Kustin – CMO, WrapMail

Catching More Bad Guys

We have written about the potential power of WrapMail in the effort to find missing children and have even garnered some press in the process. As a quick summary, we feature an Amber Alert as an RSS feed in all emails, sent by our employees, from the Center for Missing and Exploited Children. We also make this feature available for all of our clients.

Our belief is that the same premise could be applied to catching “bad guys.” There are millions of people working in law enforcement around the country which equates to hundreds of thousands of external emails being sent on a daily basis.  These emails could feature an RSS feed and/or a picture of wanted persons.  This could be done on a national and/or local level.  In other words, say there is a person wanted for rape in Broward County, the 6,300 employees of the Broward Sheriff’s office would be able to have the ‘bad guy’ featured in their Wrap.  If each employee sent just one external email in a day, that would mean 6,300 new people would be informed and could help in the search.  I think the odds of finding this person would increase exponentially. These pictures could have embedded hyperlinks that lead to pages with more details (such as more pictures, last seen, clothes worn, last seen with etc). We could even hook up with America’s Most Wanted and feed their data into millions of emails.

There are millions of emails sent every day, one-on-one emails from law enforcement, every one of them could be looking for ‘the bad guys.’ The bottom line is that these emails are sent every day anyway – why not use them for something good? We offer our solution for free to approved organizations as they, like everyone else, send external emails every day. 

Dave Kustin – CMO, WrapMail

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Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

July 2020

RSS CEO’s blog

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