WrapMail is featured in the Smart Selling Tools for Inside Sales 2010 ebook by Josiane Feigon and Nancy Nardin just released today. Free download here.
From the book:
Wrapmail (www.wrapmail.com) is a dynamic, interactive letterhead that is wrapped around every external email and
linked to your website. WrapMail surrounds the text with a frame containing images and embedded links, turning every
email into a sales tool that helps brand market the company and promote products and services.
Why WrapMail is an essential inside sales tool
WrapMail offers a solution that does not require any installation but that seamlessly adds interactive letterheads
(designed by the client) to every outgoing email so that each and every one becomes a promotional piece for the company
and when clicked delivers the reader to the website. Furthermore the solution tracks the clicks and reports who is
clicking on what and when (also in real time), turning the system into a research tool.
How WrapMail fits into the sales cycle and increases revenues
· Get the corporate message out. Wrapmail is a perfect partnering tool that helps sales representatives help
Marketing get the corporate message out.
· Wraps are trackable. WrapMail’s wraps are also tracking, giving invaluable data back to both sales and Marketing.
An “Immediate Click Alert” tells you who has just clicked on what link.
How to implement WrapMail
This “hidden” advertising medium is probably the most viral available and the least costly. WrapMail costs $5 per user
per month, plus a onetime $150 signup charge that includes a free custom wrap.
To implement WrapMail, just SIGN UP.
For more information, visit our website at www.wrapmail.com or email us at email@example.com
Posts Tagged 'selling'
Tags: branding, economy, email marketing, saas, sales, selling
Times are tough, there is no doubt about it. Hopefully, all of the companies out there cutting back are not doing so in their marketing departments, because in a down economy you MUST continue to communicate with your customers and prospects. WrapMail is based on the premise that companies have employees that send emails. These are emails that are 1) going to be sent anyway (i.e. the email that confirms a meeting for instance) and 2) company assets. In other words, that email is or should be of business nature, is sent using the corporate email address and is therefore ‘owned’ by the company, it’s an asset.
Think of all the building owners in Times Square, do you think they were built with those billboards and signs on it? No, they had an asset, the exterior walls, and they monetized it by either advertising for themselves or a 3rd party. WrapMail is the same concept. You own the email, you might as well put it to work for you beyond just being a means to communicate – use it to cross sell, brand, inform, research and go viral.
WrapMail costs $5 per user per month. For most any business, big or small, it should be a minimal expense, but more importantly, it puts an existing asset to work. All hands on deck!
Wrap it up…
Dave Kustin – CMO, WrapMail