Archive for May, 2012

A Unique Approach in the Search for Missing Children – Huffington Post

Article from Huffington Post:

About 2,100 children go missing in the U.S. every single day. This is a huge problem that screams for innovative methods in the effort to find them and find them fast. I am a parent and as such I can only imagine the pain parents of missing children go through. They try everything within their means but sadly enough; most do not have much means.

The U.S. Department of Justice* reports:

• 797,500 children (younger than 18) were reported missing in a one-year period of time studied resulting in an average of 2,185 children being reported missing each day.
• 203,900 children were the victims of family abductions.
• 58,200 children were the victims of non-family abductions.

Not a single day goes by without a story in the media about someone missing, but the few that do get featured are but a fraction of all that currently are missing. It is also interesting to note that the ones covered in the media tend to be of affluent parents and photogenic, to say the least. Cases go on for years and years and even the other day I got an email about “Maggie” who went missing five years ago in Portugal.

In the “old” days the missing were featured on milk cartons but they typically had been missing for quite some time before they were featured. When I used to get the electric bill via “snail-mail” it had one or two missing persons on it but now I am paperless, all bills come via email. Hmm… Maybe email could help us search?

There are many very good efforts, from nonprofits to for-profit corporations. The Center for Missing and Exploited Children (CMEC) has an RSS feed (a free news-style feed) of all the missing and Amber Alerts and do a great job in getting data out very fast. “A Child is Missing” is also a great system in use by many states using SMS to alert locals about someone gone missing.

Very soon after I founded WRAPmail, (OTC: WRAP) I realized that our technology could be used for something good. I think the constant news about missing children and what we developed somehow connected in my head. The concept behind WRAPmail is to turn regular one-on-one emails into marketing and branding for the sender’s company or the senders themselves. It was a simple idea conceived from the fact that we all have websites (corporate or social) and we all use email on a daily basis. WRAPmail adds a dynamic and interactive letterhead around these emails with embedded links back to senders’ website(s). I did a little research and found the RSS feed from the CMEC and asked our programmers if we could not take that feed and feed it directly into emails sent by our users. Sure enough, they figured out a way to do this and today every email sent by any of our employees, any free WRAPmail client and any other client who opts in now features one missing child with an embedded link back to CMEC, where those that click can find more information.

WRAPmail is for-profit, but if we also can do something good, why not? My thinking was pretty simple: Featuring more children should increase the chance of finding more. Technology makes us able to insert these impressions the second they are available from CMEC. Imagine how many could be featured if, for example, all emails sent by a government employee featured one missing child. What if large organizations did the same? We are coming close to an election where billions of dollars are or will be spent, among the expenditures are emails sent by politicians, staff and party organizations and each one could feature a missing child.

Think about it. You get an email from someone you know, what if that email had an image of a missing child and you saw this just before stepping out to lunch? The chances that you would see this child on your way to or from lunch as miniscule, but what IF? What if we all were exposed to these images? I say the chances of finding more would increase.

*Andrea J. Sedlak, David Finkelhor, Heather Hammer, and Dana J. Schultz. U.S. Department of Justice. “National Estimates of Missing Children: An Overview” in National Incidence Studies of Missing, Abducted, Runaway, and Thrownaway Children. Washington, DC: Office of Juvenile Justice and Delinquency Prevention, Office of Justice Programs, U.S. Department of Justice, October 2002, page 5.]

WRAPmail launches Affiliate Network

Fort Lauderdale, May 7, 2012
WRAPmail launches Affiliate Network
WRAPmail users can now earn money with every email they send
WRAPmail ( (OTC: WRAP) a provider of free and enterprise email branding solutions, today announced that they have launched their Affiliate Network solution where users can earn money with every email they send and every new client they get for WRAPmail. Users can have a free WRAPmail account, sign up for a free affiliate account and make money on every email they send as all free accounts have 3rd party advertising.
WRAPmail will have two affiliate programs:
Free Affiliate program:
All users get can sign up for the free affiliate program (signup is under the Affiliate tab in the dashboard) and get 10% lifetime commission on:
• Ad revenue from ads displayed in their emails
• Any new PRO+ signups ($5/user/year commission)
• Any Enterprise signups ($350/year plus $4/user/year commission)
Super affiliate program:
$60/year gets super affiliates 25% lifetime commission on:
• Ad revenue from ads displayed in their emails
• Any new PRO+ signups ($12.50/user/year commission)
• Any Enterprise signups ($875/year + $10/user/year commission)
• New affiliate signups ($15/year commission)
Plus 10% of Ad revenue from ads displayed in the emails from users signed up with the super affiliate code
WRAPmail also has an API for affiliates so they easily can have their contacts sign up for WRAPmail.
WRAPmail Solutions:
1 WRAPmail PRO: Our free shared solution that will have advertising from other WRAPmail clients incorporated. Not only is the solution free and the ads will not interfere with the WRAP (unless the user wants it to) but WRAPmail will share the Advertising revenue with the user provided they sign up for WRAPmail’s affiliate program.
2 WRAPmail PRO+: Shared solution, $50/user/year. No 3rd party ads unless the client signs up for the affiliate program and also allows ads to be displayed. These users will be able to select the advertisers/ads they want displayed in or around their WRAPS if they elect to allow ads.
3 WRAPmail Enterprise: Dedicated solution, $3,500/year plus $40/year per user. WRAPmail will host a dedicated Server for each Enterprise client and this solution has all the features of the shared solution plus a Campaign Module for sending email campaigns. There is no extra charge for using the campaign module and we believe there is a brand new market opportunity for WRAPmail with this solution with the heavy users of Newsletters and mass mailings. The major differentiator between WRAPmail and companies offering mass email solutions is the fact that WRAPmail emails get delivered without the Red X and message to download images in email clients. WRAPs also do not look like posters but rather like regular emails framed in images with embedded links.
Premade WRAPS:
Premade templates are currently available for major Network Marketing/Affiliate Marketing/MLM companies, Real Estate Agents, Business, Scenery, Sports, Holidays and Animals with Social Network Interface and personalization (image, text and links).
Currently themes are available for Amway, NuSkin, Melaleuca, Usana, ACN, Isagenix, Forever Living, Xango, Herbalife, Arbonne, Advocare, Mannatech, Tahitian Noni, 5LINX, Nature’s Sunshine, Legal Shield, Nikken, Shaklee, Synergy, Neways, Juice Plus, GNLD, Sunrider, Avon, Natura, Oriflame, Market America, LR Health & Beauty, Monavie, Send Out Cards, Lifewave, Tupperware and IwowWe, Re/Max, Prudential, Century 21, Keller Williams, Coldwell Banker and ERA. New ones are added on demand.

Social Networks that are available where users can set a unique link for each they chose:

Badoo, cafemom, deviant art, Facebook, Google+, LinkedIn, Live Journal, meetup, mylife, myyearbook
Ning, orkut, tagged, Twitter, Xanga, Pinterest, YouTube, Blogger, ecademy, flickr, viadeo, xing and plaxo. New ones are added on demand.

Clients can also make 100% custom WRAPS in the WRAPmail dashboard.


Toolbars are available to use WRAPmail with Gmail, Hotmail, Yahoo Mail, AOL and Microsoft Outlook. Users of other email platforms can route their emails through WRAPmail’s servers or use the built-in webmail feature in the WRAPmail dashboard.

Advertising Network:

WRAPmail has earlier released its own advertising network where users can advertise in other user’s emails. The concept is a mix between similar models from Facebook and Google but the difference is our focus is email and not websites. An advertiser can have a free account and there’s no usage requirement to become an advertiser. Advertisers simply create their ad in the WRAPmail Dashboard; pick City, State, Country and/or Industry of other users for placement of ads.
Sign up for WRAPmail with Facebook
New users can now sign up in a few seconds using their Facebook data by simply clicking on the Facebook signup from our home page. The direct link is:
Forward looking statements and risks and uncertainties
Matters discussed in this press release contain forward-looking statements. The words “anticipate,” “believe,” “estimate,” “may,” “intend,” “expect,” and similar expressions identify such forward-looking statements. Expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. Forward-looking statements are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with, among other things, the impact of economic, competitive, and other factors affecting our operations, markets, products, and performance. For more complete information regarding our business and financial condition, you may access our filings at The matters discussed in this press release should not be construed in any matter, shape or form as indicative of the future value of the Company’s common stock or its future financial condition.
WRAPmail Investor Relations:
Phone: (954) 591-8742

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Location: Fort Lauderdale, Florida, United States
Founded: October 15, 2005

WrapMail helps companies “wrap” already existing email traffic that leaves from employees every day. All of these emails go to a captive audience (Vendors, Customers, Prospects and Friends/Family) but they do not promote the senders business…. Learn More

Why WrapMail?

• Make every employee a marketer

• Professional appearance

• Brand with every email

• Profiling & tracking

• Introduce new products and services

• Cross promote and up-sell

• Increase traffic to your website

• Instant surveys

• Ability to include 3rd party advertising

May 2012

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